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How to create an efficient workflow for keeping university website content creation on track

Tips and advice to help you create a workflow for successful collaboration to deliver content on time. Plus examples of how to visualise workflows.

About this webinar

There are lots of people involved in creating and delivering university website content, including marketing, academics, subject matter experts, senior leadership and more stakeholders. To keep content on track, you need a clear, well-communicated workflow for everyone.

Without a workflow, content can be delayed, rushed, and poor quality. This can be detrimental to your university’s brand reputation, make it harder to have confidence your content is compliant, and demotivate teams. When content quality is impacted, it becomes that much harder to reach your university's recruitment and funding goals.

But how do you define a workflow and communicate this to everyone involved?

This webinar explores the benefits of having a clear workflow, looks at example workflows from different universities and offers advice and tips on how to create your own custom workflow.

What will I learn?

Watch this webinar to understand:

  • The benefits of having a clear workflow
  • The stages needed for an efficient workflow
  • A step by step process to define a workflow
  • Example workflows
  • How to use GatherContent to implement content workflow

Register for free

October 22, 2020

4:00 pm

GMT

Who is the webinar for?

This webinar is suitable for anyone working in a university that wants to ensure content is high quality and created on time. It’s for those looking to collaborate effectively with all those involved in creating website content. You might work in the content, digital or marketing team. If you want to improve your process for creating and delivering university website content, this webinar is for you.

Webinar Recording

How to create an efficient workflow for keeping university website content creation on track

Tips and advice to help you create a workflow for successful collaboration to deliver content on time. Plus examples of how to visualise workflows.

About this webinar

There are lots of people involved in creating and delivering university website content, including marketing, academics, subject matter experts, senior leadership and more stakeholders. To keep content on track, you need a clear, well-communicated workflow for everyone.

Without a workflow, content can be delayed, rushed, and poor quality. This can be detrimental to your university’s brand reputation, make it harder to have confidence your content is compliant, and demotivate teams. When content quality is impacted, it becomes that much harder to reach your university's recruitment and funding goals.

But how do you define a workflow and communicate this to everyone involved?

This webinar explores the benefits of having a clear workflow, looks at example workflows from different universities and offers advice and tips on how to create your own custom workflow.

What will I learn?

Watch this webinar to understand:

  • The benefits of having a clear workflow
  • The stages needed for an efficient workflow
  • A step by step process to define a workflow
  • Example workflows
  • How to use GatherContent to implement content workflow

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Download the slide deck and resources

Register for free

October 22, 2020

4:00 pm

BST

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Becky Taylor & Robert Mills

Becky is a Product Marketing Manager at GatherContent. She has 10+ years working in marketing executing affiliate, content, display, mobile, search and social campaigns for high profile clients across various sectors including Travel, Entertainment and Oil & Energy.

Rob is Head of Content at GatherContent. He is a journalism graduate and has previously worked as Studio Manager and Head of Content for a design agency and as an Audience Research Executive for the BBC. He’s a published author and regular contributor to industry publications including Net Magazine, Smashing Magazine, 24 Ways,WebTuts+, UX Matters , UX Booth and Content Marketing Institute. On occasion Rob speaks about content strategy and ContentOps at leading industry events.

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