From product documentation to menu labels to onboarding flows, writing for apps and the web can feel challenging—even insurmountable. But it doesn’t have to be that way: let’s learn how to get the writing done.There's lots of great advice out there on WHAT to write for the web. We know to talk about benefits instead of features, to use plain language instead of business jargon, and to create documents that are easy to scan and understand.But HOW, exactly, do we do that? How do we explain to other people how to do it? What steps does it actually take to get the writing done? In this webinar recording, Scott will talk about the importance of workflow to getting your writing work done, and share his four-part framework for doing exactly that.
From this recording, you'll learn:
This is for anyone whose team struggles to get the writing done as effectively and efficiently as they'd like on web and interactive design projects.
From product documentation to menu labels to onboarding flows, writing for apps and the web can feel challenging—even insurmountable. But it doesn’t have to be that way: let’s learn how to get the writing done.There's lots of great advice out there on WHAT to write for the web. We know to talk about benefits instead of features, to use plain language instead of business jargon, and to create documents that are easy to scan and understand.But HOW, exactly, do we do that? How do we explain to other people how to do it? What steps does it actually take to get the writing done? In this webinar recording, Scott will talk about the importance of workflow to getting your writing work done, and share his four-part framework for doing exactly that.
From this recording, you'll learn:
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Scott Kubie is the author of Writing for Designers. He joined Brain Traffic in 2016 and serves as their Lead Content Strategist, helping organizations of all kinds deal with big messy website problems.
Scott is an energetic speaker and inventive, systems-minded designer who loves to empower audiences with whiteboard-friendly frameworks for approaching problems in new ways. He lives in Minneapolis and enjoys running, biking, and playing guitar.