Every good business case needs a narrative. One of the challenges of content strategists and digital teams is persuading senior leaders to understand the importance of content-led transformation projects and to cut through all the other ‘noise’, competing projects and priorities and get its importance to be fully recognised within the organisation.In many cases, this could be a major barrier to moving forward with content-led digital transformation projects.In this webinar recording, Ayala Gordon, Head of Digital at the University of Southampton, shares some of the practicalities you need to consider when writing and presenting your paper to stakeholders. The presentation also covers what kind of content and background work might be helpful, and how to position your ‘campaign’ to ensure you get the required support.
From this webinar recording you'll learn:
Anyone who works with content, or has a role within a digital team, whether as an in-house team or an agency working with clients on their projects. You might be new to your organisation and trying to navigate the maze of boards and projects governance at your institution, or you might have a new line manager than needs help in cutting through some of the ambiguity in your organisation. It's also suitable for those who simply want to lead the charge in their organisation for putting content/digital first.
Ayala Gordon is Head of Digital at the University of Southampton, a research-intensive University and a founding member of the Russell Group, United Kingdom. Ayala is a digital marketing practitioner who spent the past 20 years working in both in-house, freelance and agency-side roles before joining the University of Southampton in 2017 to lead a multidisciplinary team of experts. Under Ayala’s leadership, the University of Southampton has committed in 2018 to undertake a content first digital transformation project.
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