About this webinar

Every good business case needs a narrative. One of the challenges of content strategists and digital teams is persuading senior leaders to understand the importance of content-led transformation projects and to cut through all the other ‘noise’, competing projects and priorities and get its importance to be fully recognised within the organisation.In many cases, this could be a major barrier to moving forward with content-led digital transformation projects.In this webinar recording, Ayala Gordon, Head of Digital at the University of Southampton, shares some of the practicalities you need to consider when writing and presenting your paper to stakeholders. The presentation also covers what kind of content and background work might be helpful, and how to position your ‘campaign’ to ensure you get the required support.

What will I learn?

From this webinar recording you'll learn:

• How to identify your key stakeholders
• Techniques for successful stakeholder management
• How to effectively network within your institution
• Practical ideas how to build an effective internal campaign
• How to tell your story
• How to get support and buy-in from unexpected places