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How to not make the same mistakes with your new website that you did with your old one

Do you want your website to actually meet user needs instead of starting out that way and ending up in the same mess you had last time?

About this webinar

Users want an easy experience that lets them do what they came to do. In large organisations this can be surprisingly difficult to deliver.

You have multiple stakeholders to please, not enough people, not enough budget, and somehow you’re expected to keep your regular work going while you deliver the new website.

Senior leadership doesn’t really understand the problem. While they may be passionate about getting the organisation into a more digitally mature state, they don’t know how to do it, what it should cost or what needs to change aside from a few web pages if you really want to deliver.

What often happens is the Board agrees to spend money on a new content management system and expects the web/comms/content team handle the rest.

This doesn’t work. For a whole bunch of reasons. 

Fortunately, there is a better way.

In this session we’ll look at why website projects go wrong and how you can make sure it doesn’t happen to yours. We’ll discuss practical steps to take your organisation from where it is to where it needs to be.

What will I learn?

This webinar will give you: 

  • an overview of what content-led digital transformation looks like so you know where you’re trying to get to
  • an understanding of where your organisation is at right now
  • a framework to help you identify specific problems to rectify
  • a roadmap for change that will get you the results you need

Register for free

October 1, 2020

4:00 pm

BST

1 hour

Who is the webinar for?

This webinar will be of interest to practitioners, managers and senior leadership. It is designed for anyone working in a large organisation in any sector who: 

  • knows their website is not as good as it could be
  • feels that the current culture and/or set up is a blocker to progress
  • wants to do something about it

Webinar

How to not make the same mistakes with your new website that you did with your old one

Do you want your website to actually meet user needs instead of starting out that way and ending up in the same mess you had last time?

About this webinar

Users want an easy experience that lets them do what they came to do. In large organisations this can be surprisingly difficult to deliver.

You have multiple stakeholders to please, not enough people, not enough budget, and somehow you’re expected to keep your regular work going while you deliver the new website.

Senior leadership doesn’t really understand the problem. While they may be passionate about getting the organisation into a more digitally mature state, they don’t know how to do it, what it should cost or what needs to change aside from a few web pages if you really want to deliver.

What often happens is the Board agrees to spend money on a new content management system and expects the web/comms/content team handle the rest.

This doesn’t work. For a whole bunch of reasons. 

Fortunately, there is a better way.

In this session we’ll look at why website projects go wrong and how you can make sure it doesn’t happen to yours. We’ll discuss practical steps to take your organisation from where it is to where it needs to be.

What will I learn?

This webinar will give you: 

  • an overview of what content-led digital transformation looks like so you know where you’re trying to get to
  • an understanding of where your organisation is at right now
  • a framework to help you identify specific problems to rectify
  • a roadmap for change that will get you the results you need

Who is the webinar for?

This webinar will be of interest to practitioners, managers and senior leadership. It is designed for anyone working in a large organisation in any sector who: 

  • knows their website is not as good as it could be
  • feels that the current culture and/or set up is a blocker to progress
  • wants to do something about it

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What you need to know:

  • The webinar is free 👏
  • Join us: Thursday October 1st, 4 pm – 5 pm BST
  • All details will be emailed upon registration. Check those pesky spam folders!
  • We’ll send one week, one day and one hour reminders
  • Download GoToWebinar before the webinar so you’re raring to go (it’s free too!)
  • Nothing to prepare. Just get comfy. But you might want a notebook
  • Watch again! A recording and slides will be sent to all attendees the day after the webinar

Register for free

October 1, 2020

4:00 pm

BST

1 hour

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Padma Gillen

Padma Gillen is the author of ‘Lead with Content’, and CEO of Llibertat, a content-led digital agency that puts users first. He uses his expertise in content strategy and agile to help organisations get clear on what they’re trying to achieve, build a roadmap to get there and then deliver the change their users are looking for.


Previously, Padma was Head of Content Design at the Government Digital Service (GDS). He had overall responsibility for the quality of content on GOV.UK, the award-winning website of the UK Government.

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