About this webinar recording

Users want an easy experience that lets them do what they came to do. In large organisations this can be surprisingly difficult to deliver.

You have multiple stakeholders to please, not enough people, not enough budget, and somehow you’re expected to keep your regular work going while you deliver the new website.

Senior leadership doesn’t really understand the problem. While they may be passionate about getting the organisation into a more digitally mature state, they don’t know how to do it, what it should cost or what needs to change aside from a few web pages if you really want to deliver.

What often happens is the Board agrees to spend money on a new content management system and expects the web/comms/content team handle the rest.

This doesn’t work. For a whole bunch of reasons. 

Fortunately, there is a better way.

This session looks at why website projects go wrong and how you can make sure it doesn’t happen to yours. It offers practical steps to take your organisation from where it is to where it needs to be.

What will I learn?

This webinar recording will give you: 

• an overview of what content-led digital transformation looks like so you know where you’re trying to get to
• an understanding of where your organisation is at right now
• a framework to help you identify specific problems to rectify
• a roadmap for change that will get you the results you need