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How to not make the same mistakes with your new website that you did with your old one

10 practical steps you can take to get your organisation ready for content-led digital transformation.

About this webinar recording

Users want an easy experience that lets them do what they came to do. In large organisations this can be surprisingly difficult to deliver.

You have multiple stakeholders to please, not enough people, not enough budget, and somehow you’re expected to keep your regular work going while you deliver the new website.

Senior leadership doesn’t really understand the problem. While they may be passionate about getting the organisation into a more digitally mature state, they don’t know how to do it, what it should cost or what needs to change aside from a few web pages if you really want to deliver.

What often happens is the Board agrees to spend money on a new content management system and expects the web/comms/content team handle the rest.

This doesn’t work. For a whole bunch of reasons. 

Fortunately, there is a better way.

This session looks at why website projects go wrong and how you can make sure it doesn’t happen to yours. It offers practical steps to take your organisation from where it is to where it needs to be.

What will I learn?

This webinar recording will give you: 

  • an overview of what content-led digital transformation looks like so you know where you’re trying to get to
  • an understanding of where your organisation is at right now
  • a framework to help you identify specific problems to rectify
  • a roadmap for change that will get you the results you need

Register today

October 1, 2020

4:00 pm

BST

Tickets $199

Book your place

Who is the webinar recording for?

This webinar recording will be of interest to practitioners, managers and senior leadership. It is designed for anyone working in a large organisation in any sector who: 

  • knows their website is not as good as it could be
  • feels that the current culture and/or set up is a blocker to progress
  • wants to do something about it

Webinar Recording

Recorded:

October 1, 2020

How to not make the same mistakes with your new website that you did with your old one

10 practical steps you can take to get your organisation ready for content-led digital transformation.

Download the slide deck and resources

About this webinar recording

Users want an easy experience that lets them do what they came to do. In large organisations this can be surprisingly difficult to deliver.

You have multiple stakeholders to please, not enough people, not enough budget, and somehow you’re expected to keep your regular work going while you deliver the new website.

Senior leadership doesn’t really understand the problem. While they may be passionate about getting the organisation into a more digitally mature state, they don’t know how to do it, what it should cost or what needs to change aside from a few web pages if you really want to deliver.

What often happens is the Board agrees to spend money on a new content management system and expects the web/comms/content team handle the rest.

This doesn’t work. For a whole bunch of reasons. 

Fortunately, there is a better way.

This session looks at why website projects go wrong and how you can make sure it doesn’t happen to yours. It offers practical steps to take your organisation from where it is to where it needs to be.

What will I learn?

This webinar recording will give you: 

  • an overview of what content-led digital transformation looks like so you know where you’re trying to get to
  • an understanding of where your organisation is at right now
  • a framework to help you identify specific problems to rectify
  • a roadmap for change that will get you the results you need

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Register today

October 1, 2020

4:00 pm

BST

Tickets $199

Book your place

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Padma Gillen

Padma Gillen is the author of ‘Lead with Content’, and CEO of Llibertat, a content-led digital agency that puts users first. He uses his expertise in content strategy and agile to help organisations get clear on what they’re trying to achieve, build a roadmap to get there and then deliver the change their users are looking for.


Previously, Padma was Head of Content Design at the Government Digital Service (GDS). He had overall responsibility for the quality of content on GOV.UK, the award-winning website of the UK Government.

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