Content is the whole point of the digital products you create. But many teams struggle with how to get content up front. How can you make the shift to a content-first design process? The answer is to use content as design material.
"Design is the method of putting form and content together." -- Paul Rand
We’ll explore how to shift how the way you and your design team approach projects. Hint: It doesn’t start with words, it starts with context and structure. When everyone knows what they are creating and why, projects run more smoothly, stay on time and budget, and are never late because of content. As a bonus, stakeholders get involved when their input is valuable and long before you show them what the product will look like.
After this recording, attendees will be able to:
This recording is for everyone involved in a digital design team: project and product managers, designers and developers of all kinds, and, of course, content strategists and writers.
Carrie Hane helps organisations create more effective content more consistently by coordinating the people, processes, and technology to build efficient content operations. For 20 years, she's been putting together cross-functional teams and creating processes that stick while untangling information to make it usable for today and ready for tomorrow. She is the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (New Riders, 2018). When not taming content, Carrie tries to tame her two boys. Content is easier.
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Join our masterclass to uncover the things that are keeping your organisation from being more efficient and effective with your content. Learn new ways to look at the connection that people and processes have with technology and content.