About this webinar recording

Content is the whole point of the digital products you create. But many teams struggle with how to get content up front. How can you make the shift to a content-first design process? The answer is to use content as design material.

"Design is the method of putting form and content together." -- Paul Rand

We’ll explore how to shift how the way you and your design team approach projects. Hint: It doesn’t start with words, it starts with context and structure. When everyone knows what they are creating and why, projects run more smoothly, stay on time and budget, and are never late because of content. As a bonus, stakeholders get involved when their input is valuable and long before you show them what the product will look like.

What will I learn?

After this recording, attendees will be able to:

• Define what “content-first” means.
• Describe the benefits of a content-first design process.
• Compare their existing process to a new framework.
• Recommend changes to the rest of the team for a more effective and efficient design process.