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How to put content first in the design process

Practical advice to achieve a content-first approach to projects, with a new framework for a more effective and efficient design process.

Register for free

September 12, 2019

4:00 pm

BST

1 hour

Webinar

How to put content first in the design process

Practical advice to achieve a content-first approach to projects, with a new framework for a more effective and efficient design process.

About this webinar

Content is the whole point of the digital products you create. But many teams struggle with how to get content up front. How can you make the shift to a content-first design process? The answer is to use content as design material.

"Design is the method of putting form and content together." -- Paul Rand

We’ll explore how to shift how the way you and your design team approach projects. Hint: It doesn’t start with words, it starts with context and structure. When everyone knows what they are creating and why, projects run more smoothly, stay on time and budget, and are never late because of content. As a bonus, stakeholders get involved when their input is valuable and long before you show them what the product will look like.

What will I learn?

After this webinar, attendees will be able to:

  • Define what “content-first” means.
  • Describe the benefits of a content-first design process.
  • Compare their existing process to a new framework.
  • Recommend changes to the rest of the team for a more effective and efficient design process.

Who is the webinar for?

This webinar is for everyone involved in a digital design team: project and product managers, designers and developers of all kinds, and, of course, content strategists and writers.

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What you need to know

  • The webinar is free 👏
  • Join us: Thursday September 12th, 4pm – 5pm BST.
  • All details will be emailed upon registration. Check those pesky spam folders!
  • We’ll send one week, one day and one hour reminders.
  • Download GoToWebinar before the webinar so you’re raring to go (it’s free too!).
  • Nothing to prepare. Just get comfy. But you might want a notebook.
  • Watch again! A recording and slides will be sent to all attendees the day after the webinar.

Register for free

September 12, 2019

4:00 pm

BST

1 hour

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Carrie Hane

Carrie Hane helps organisations create more effective content more consistently by coordinating the people, processes, and technology to build efficient content operations. For 20 years, she's been putting together cross-functional teams and creating processes that stick while untangling information to make it usable for today and ready for tomorrow. She is the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (New Riders, 2018). When not taming content, Carrie tries to tame her two boys. Content is easier.


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