Content is the whole point of the digital products you create. But many teams struggle with how to get content up front. How can you make the shift to a content-first design process? The answer is to use content as design material.
"Design is the method of putting form and content together." -- Paul Rand
We’ll explore how to shift how the way you and your design team approach projects. Hint: It doesn’t start with words, it starts with context and structure. When everyone knows what they are creating and why, projects run more smoothly, stay on time and budget, and are never late because of content. As a bonus, stakeholders get involved when their input is valuable and long before you show them what the product will look like.
After this recording, attendees will be able to:
This recording is for everyone involved in a digital design team: project and product managers, designers and developers of all kinds, and, of course, content strategists and writers.
Content is the whole point of the digital products you create. But many teams struggle with how to get content up front. How can you make the shift to a content-first design process? The answer is to use content as design material.
"Design is the method of putting form and content together." -- Paul Rand
We’ll explore how to shift how the way you and your design team approach projects. Hint: It doesn’t start with words, it starts with context and structure. When everyone knows what they are creating and why, projects run more smoothly, stay on time and budget, and are never late because of content. As a bonus, stakeholders get involved when their input is valuable and long before you show them what the product will look like.
After this recording, attendees will be able to:
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Carrie Hane is a creative problem solver who transforms organisations by connecting people, processes, and technology for sustainable outcomes. She is the co-author of Designing Connected Content, a "primer for reckoning with the future of content." As a Senior Digital Project Director, she makes health communication more accessible at Palladian Partners.