About this webinar

Deciding who owns content is always a contentious issue. Lines of business want to own content because business goals depend on it. Subject matter experts want to own content because they know best how the products and services work. Content teams want to own content because they are adept at content standards and guidelines, and knowing what types and formats will work best to solve problems.

What if they’re all owners?

In this webinar, Blaine shares you how you can help everyone involved with content understand what they're supposed to do, and be liberated knowing that experts are going to take care of everything else.

What will I learn?

Watch this webinar to learn:

• What a RACI chart is and how to create one
• How to carve content work into granular component tasks
• How to create RACIs for different purposes like projects, channels, and content types
• How to use a RACI chart to support content stakeholders in understanding what to do and when to do it

If you want to learn more, read our article, Using a roles and responsibilities chart to organise your team.