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How to Use Structured Content Workflow & AI to Standardize, Automate, and Scale Your Content Operations (with Real-World Customer Examples)

GatherContent + Writer | Sharing best practices and real-world customer examples for scaling content operations. Best part? They'll demonstrate how you can set up structured content workflows and AI-driven content quality checks in a single afternoon.

About this webinar recording:

Content is at higher stakes than ever. 'Content Marketing' has become Marketing. Content-connected revenue expectations are increasing. There's more pressure to take content to market faster, and customers expect their needs to be met through content alone.

It's no secret that scaling the production and governance of effective content is hard — on every level.

The web of expectations and complexity that surrounds content is becoming more pressurized.

More content, more people, more stakeholders, more standards, more regulations, more approvals, more requirements, more publishing platforms, more, more, more.

Async work and distributed teams have only accelerated the situation, increasing the urgency to solve these challenges.

So, how can you get ahead?

You've come to the right place. Angus and May will show you how you can overcome content chaos, create alignment, and bring clarity to everyone who contributes within your content workflow.

You will see how to enable new levels of content scalability by combining GatherContent's Workflow Platform, and Writer's AI-Powered Writing Assistant.

What will I learn:

Using real-world customer examples, you'll learn how to:

  • Standardize, structure, and scale your content workflow — unify content contributors, speed up content creation, improve content quality, reduce compliance and regulatory risk
  • Automate checks for content quality, compliance, brand, style, and terminology — prevent non-compliant or poor quality content from getting published, and train your writers and editors on your brand voice, as they write

And, while it's exciting to think big picture, we know it takes work to speed things up. And it doesn't happen overnight.

We show you how to:

  • Create small scale proof-of-concepts — to demonstrate value quickly
  • Do this yourself, in hours — without speaking to anyone from GatherContent or Writer
  • Get faster buy-in from your team and stakeholders — using examples from customers who have done this successfully

This recorded webinar is full of practical ideas and real-life best practices from your peers in enterprise content and content strategy — ideas you can use right away.

Hope you can join us.

This is a co-hosted webinar with:

Writer is the AI writing assistant built ground-up for the needs of professional users. Customers that have standardized their writing using Writer include Intuit, Twitter, Pinterest, and UiPath.

Tagged as:

No items found.

Register today

November 11, 2021

4:00 pm

GMT

Tickets $199

Book your place

Who is this webinar recording for?

  • Content Strategists
  • Content Designers
  • Content & Marketing Operations teams
  • Marketing Managers
  • Content Marketers
  • UX Designers
  • Managers and Heads of Content

Webinar Recording

Recorded:

November 11, 2021

How to Use Structured Content Workflow & AI to Standardize, Automate, and Scale Your Content Operations (with Real-World Customer Examples)

GatherContent + Writer | Sharing best practices and real-world customer examples for scaling content operations. Best part? They'll demonstrate how you can set up structured content workflows and AI-driven content quality checks in a single afternoon.

Download the slide deck and resources

About this webinar recording:

Content is at higher stakes than ever. 'Content Marketing' has become Marketing. Content-connected revenue expectations are increasing. There's more pressure to take content to market faster, and customers expect their needs to be met through content alone.

It's no secret that scaling the production and governance of effective content is hard — on every level.

The web of expectations and complexity that surrounds content is becoming more pressurized.

More content, more people, more stakeholders, more standards, more regulations, more approvals, more requirements, more publishing platforms, more, more, more.

Async work and distributed teams have only accelerated the situation, increasing the urgency to solve these challenges.

So, how can you get ahead?

You've come to the right place. Angus and May will show you how you can overcome content chaos, create alignment, and bring clarity to everyone who contributes within your content workflow.

You will see how to enable new levels of content scalability by combining GatherContent's Workflow Platform, and Writer's AI-Powered Writing Assistant.

What will I learn:

Using real-world customer examples, you'll learn how to:

  • Standardize, structure, and scale your content workflow — unify content contributors, speed up content creation, improve content quality, reduce compliance and regulatory risk
  • Automate checks for content quality, compliance, brand, style, and terminology — prevent non-compliant or poor quality content from getting published, and train your writers and editors on your brand voice, as they write

And, while it's exciting to think big picture, we know it takes work to speed things up. And it doesn't happen overnight.

We show you how to:

  • Create small scale proof-of-concepts — to demonstrate value quickly
  • Do this yourself, in hours — without speaking to anyone from GatherContent or Writer
  • Get faster buy-in from your team and stakeholders — using examples from customers who have done this successfully

This recorded webinar is full of practical ideas and real-life best practices from your peers in enterprise content and content strategy — ideas you can use right away.

Hope you can join us.

This is a co-hosted webinar with:

Writer is the AI writing assistant built ground-up for the needs of professional users. Customers that have standardized their writing using Writer include Intuit, Twitter, Pinterest, and UiPath.

Tagged as:

No items found.

Register today

November 11, 2021

4:00 pm

GMT

Tickets $199

Book your place

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Angus Edwardson & May Habib

Angus Edwardson is the Co-founder and VP of Product at GatherContent, where he focuses on the product and research areas of the business – looking into the future of content management, and trying to improve the way organisations create and deliver information. A board member of the European Information Architecture Summit, he has been heavily involved with the Content Strategy, CMS, and product management communities for several years, and frequently writes and speaks around the intersection of these disciplines.

May Habib is CEO and co-founder of Writer, an AI writing assistant for teams. She is an expert in natural language processing, AI-driven language generation, and the evolving ways we use language online.

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