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How to wrangle stakeholders to create consistent university course descriptions

Practical steps you can take to align teams and departments to create consistent course descriptions that best represent your university.

About this webinar

Consistent course descriptions are a cornerstone to any university’s marketing materials, impacting recruitment and reputation. But how do you create consistent content when 10s to 100s of stakeholders are involved in its creation? 

This webinar explores the challenge presented when disparate teams and departments are required to input in university course description content. With real-world examples, our presenters will share best practice rules for aligning stakeholders and make recommendations for how technology can help you implement these strategies.

What will I learn?

From this webinar, attendees will learn:

  • The pitfalls of poorly aligned stakeholders
  • The impact different publishing models have upon stakeholder alignment 
  • Best practice rules for aligning stakeholders 
  • How technology can help you implement the best practices

Register for free

April 9, 2020

4:00 pm

BST

1 hour

Who is the webinar for?

This webinar is suitable for anyone working in a university that wants to ensure the content created is consistent and effective. You might work in the content, digital or marketing team. If you struggle to orchestrate the people, process and technology involved in creating course description content and want to do something about it, this webinar is for you.

Webinar

How to wrangle stakeholders to create consistent university course descriptions

Practical steps you can take to align teams and departments to create consistent course descriptions that best represent your university.

About this webinar

Consistent course descriptions are a cornerstone to any university’s marketing materials, impacting recruitment and reputation. But how do you create consistent content when 10s to 100s of stakeholders are involved in its creation? 

This webinar explores the challenge presented when disparate teams and departments are required to input in university course description content. With real-world examples, our presenters will share best practice rules for aligning stakeholders and make recommendations for how technology can help you implement these strategies.

What will I learn?

From this webinar, attendees will learn:

  • The pitfalls of poorly aligned stakeholders
  • The impact different publishing models have upon stakeholder alignment 
  • Best practice rules for aligning stakeholders 
  • How technology can help you implement the best practices

Who is the webinar for?

This webinar is suitable for anyone working in a university that wants to ensure the content created is consistent and effective. You might work in the content, digital or marketing team. If you struggle to orchestrate the people, process and technology involved in creating course description content and want to do something about it, this webinar is for you.

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What you need to know:

  • The webinar is free 👏
  • Join us: Thursday April 9, 4 pm – 5 pm BST
  • All details will be emailed upon registration. Check those pesky spam folders!
  • We’ll send one week, one day and one hour reminders
  • Download GoToWebinar before the webinar so you’re raring to go (it’s free too!)
  • Nothing to prepare. Just get comfy. But you might want a notebook
  • Watch again! A recording and slides will be sent to all attendees the day after the webinar

Register for free

April 9, 2020

4:00 pm

BST

1 hour

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Becky Taylor & Robert Mills

Becky is a Product Marketing Manager at GatherContent. She has 10+ years working in marketing executing affiliate, content, display, mobile, search and social campaigns for high profile clients across various sectors including Travel, Entertainment and Oil & Energy.

Rob is Head of Content at GatherContent. He is a journalism graduate and has previously worked as Studio Manager and Head of Content for a design agency and as an Audience Research Executive for the BBC. He’s a published author and regular contributor to industry publications including Net Magazine, Smashing Magazine, 24 Ways,WebTuts+, UX Matters , UX Booth and Content Marketing Institute. On occasion Rob speaks about content strategy and ContentOps at leading industry events.

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