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How to repeatedly create effective content: An introduction to ContentOps

Learn about the infrastructure and processes needed to produce content that meets user needs and business goals.

About this webinar

Content operations, or ContentOps, isn't the same as content strategy, because it assumes you already have a plan to execute on. And it's not the same as content management or content marketing because its span is far wider than the realm of a CMS or publishing tools.So what is it really? Why should you invest in ContentOps and when?In this webinar Angus Edwardson, Product Director at GatherContent, answers those questions to help you think about how to start making your own ContentOps more effective for delivering real value with content.

What will I learn?

After watching the video you'll understand:

  • What ContentOps is all about
  • Why you need a dedicated ContentOps
  • Typical ContentOps processes
  • Typical ContentOps infrastructure
  • Common challenges around ContentOps (and how to overcome them)
  • How a Content Operations Platform can help!

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Register today

December 21, 2017

7:21 am

BST

Tickets $199

Book your place

Who is the recording for?

This recording is for anyone involved in content production. Whether the strategist, writer, manager, business owner or Head of Digital. But let's not get bogged down in the semantics of job titles, you should have a watch if:

  • You're involved in the planning, production and delivery of content
  • You want to consistently produce content that meets business goals and user needs
  • You want to scale up content production
  • You want to establish a repeatable process for creating effective content
  • You're responsible for the ongoing production and governance of content

Webinar Recording

Recorded:

December 21, 2017

How to repeatedly create effective content: An introduction to ContentOps

Learn about the infrastructure and processes needed to produce content that meets user needs and business goals.

About this webinar

Content operations, or ContentOps, isn't the same as content strategy, because it assumes you already have a plan to execute on. And it's not the same as content management or content marketing because its span is far wider than the realm of a CMS or publishing tools.So what is it really? Why should you invest in ContentOps and when?In this webinar Angus Edwardson, Product Director at GatherContent, answers those questions to help you think about how to start making your own ContentOps more effective for delivering real value with content.

What will I learn?

After watching the video you'll understand:

  • What ContentOps is all about
  • Why you need a dedicated ContentOps
  • Typical ContentOps processes
  • Typical ContentOps infrastructure
  • Common challenges around ContentOps (and how to overcome them)
  • How a Content Operations Platform can help!

Tagged as:

No items found.

Download the slide deck and resources

Register today

December 21, 2017

7:21 am

BST

Tickets $199

Book your place

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About the presenter

Angus Edwardson

Angus is Co-founder and VP of Product at GatherContent, where he focusses on the product and research areas of the business – looking into the future of content management, and trying to improve the way organisations create and deliver information. A board member of the European Information Architecture Summit, he has been heavily involved with the Content Strategy, CMS, and product management communities for several years, and frequently writes and speaks around the intersection of these disciplines.

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