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Webinar Recording

How to repeatedly create effective content: An introduction to ContentOps

Learn about the infrastructure and processes needed to produce content that meets user needs and business goals.

Register for free

December 21, 2017

7:21 am

BST

Events >

Webinar Recording

How to repeatedly create effective content: An introduction to ContentOps

Learn about the infrastructure and processes needed to produce content that meets user needs and business goals.

About this webinar

Content operations, or ContentOps, isn't the same as content strategy, because it assumes you already have a plan to execute on. And it's not the same as content management or content marketing because its span is far wider than the realm of a CMS or publishing tools.So what is it really? Why should you invest in ContentOps and when?In this webinar Angus Edwardson, Product Director at GatherContent, answers those questions to help you think about how to start making your own ContentOps more effective for delivering real value with content.

What will I learn?

After watching the video you'll understand:

  • What ContentOps is all about
  • Why you need a dedicated ContentOps
  • Typical ContentOps processes
  • Typical ContentOps infrastructure
  • Common challenges around ContentOps (and how to overcome them)
  • How a Content Operations Platform can help!

Who is the recording for?

This recording is for anyone involved in content production. Whether the strategist, writer, manager, business owner or Head of Digital. But let's not get bogged down in the semantics of job titles, you should have a watch if:

  • You're involved in the planning, production and delivery of content
  • You want to consistently produce content that meets business goals and user needs
  • You want to scale up content production
  • You want to establish a repeatable process for creating effective content
  • You're responsible for the ongoing production and governance of content

Register for free

December 21, 2017

7:21 am

BST

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About the presenter

Angus Edwardson

Angus is the Product Director and Co-Founder at GatherContent where he spends his time taming the product roadmap and dreaming of a world without Word documents.

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