Content operations, or ContentOps, isn't the same as content strategy, because it assumes you already have a plan to execute on. And it's not the same as content management or content marketing because its span is far wider than the realm of a CMS or publishing tools.So what is it really? Why should you invest in ContentOps and when?In this webinar Angus Edwardson, Product Director at GatherContent, answers those questions to help you think about how to start making your own ContentOps more effective for delivering real value with content.
After watching the video you'll understand:
This recording is for anyone involved in content production. Whether the strategist, writer, manager, business owner or Head of Digital. But let's not get bogged down in the semantics of job titles, you should have a watch if:
Angus is the Product Director and Co-Founder at GatherContent where he spends his time taming the product roadmap and dreaming of a world without Word documents.
A more powerful approach content structure.
Top tips, practical advice and examples to make sure your content style guide is an effective asset as part of your content operations.