Content operations, or ContentOps, isn't the same as content strategy, because it assumes you already have a plan to execute on. And it's not the same as content management or content marketing because its span is far wider than the realm of a CMS or publishing tools.So what is it really? Why should you invest in ContentOps and when?In this webinar Angus Edwardson, Product Director at GatherContent, answers those questions to help you think about how to start making your own ContentOps more effective for delivering real value with content.
After watching the video you'll understand:
This recording is for anyone involved in content production. Whether the strategist, writer, manager, business owner or Head of Digital. But let's not get bogged down in the semantics of job titles, you should have a watch if:
Content operations, or ContentOps, isn't the same as content strategy, because it assumes you already have a plan to execute on. And it's not the same as content management or content marketing because its span is far wider than the realm of a CMS or publishing tools.So what is it really? Why should you invest in ContentOps and when?In this webinar Angus Edwardson, Product Director at GatherContent, answers those questions to help you think about how to start making your own ContentOps more effective for delivering real value with content.
After watching the video you'll understand:
GatherContent uses the information you provide to contact you about our content, products and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.
Angus is Co-founder and VP of Product at GatherContent, where he focusses on the product and research areas of the business – looking into the future of content management, and trying to improve the way organisations create and deliver information. A board member of the European Information Architecture Summit, he has been heavily involved with the Content Strategy, CMS, and product management communities for several years, and frequently writes and speaks around the intersection of these disciplines.