About this webinar

It’s kind of ironic that there’s often very little strategy in what many people refer to as “content strategy”. The work being done is either tactical or applied best practice. Now, there’s nothing wrong with either of those things — they’re both quite necessary at times.

But a strategy needs provide a solution to a significant problem by identifying specific obstacles and opportunities, outlining a guiding vision, and planning for how an organisation will achieve that vision. A content strategy, simply does the same thing but uses content and content practices to achieve the goal.

In this on-demand webinar, Kathy breaks out the essential parts of good strategy and provides hands-on, practical advice for making sure your content strategy is strategic.

What will I learn?

From this recording you’ll learn:

• The three essential parts of good strategy.
• How to use a Strategic Content Strategy Canvas to stay focused.
• How to put good content strategy into practice in your organisation.