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Webinar Recording

Lightning fast content design 101

Find what your users want from you without leaving your kitchen table.

About this webinar

‘Content design’ is being used around the world as a technique to ensure truly user-centred content that can be produced quickly and at scale (see GOV.UK for a case study).This webinar shares a couple of techniques in how to find out what information your users want from you, when they want it and what priorities they have. Presenter, Sarah Richards (author of Content Design), also goes through how to use that effectively, how to work out what channel it is should be on and the words your users are expecting so you can produce useful, engaging content.

What will I learn?

You'll find out:

  • the history of the ‘content design’ approach and GOV.UK
  • how content design is different from editorial
  • how this discipline can be used for all types of content
  • how to find mental models for content from desk research
  • the language your audience is using
  • the things that matter most to your audience so you can produce truly effective content

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No items found.

Register for free

March 9, 2017

6:52 am

GMT

Who is the recording for?

This webinar is suitable for:

  • content writers and editors
  • content strategists
  • anyone who is responsible for writing content on a digital channel

Webinar Recording

Lightning fast content design 101

Find what your users want from you without leaving your kitchen table.

About this webinar

‘Content design’ is being used around the world as a technique to ensure truly user-centred content that can be produced quickly and at scale (see GOV.UK for a case study).This webinar shares a couple of techniques in how to find out what information your users want from you, when they want it and what priorities they have. Presenter, Sarah Richards (author of Content Design), also goes through how to use that effectively, how to work out what channel it is should be on and the words your users are expecting so you can produce useful, engaging content.

What will I learn?

You'll find out:

  • the history of the ‘content design’ approach and GOV.UK
  • how content design is different from editorial
  • how this discipline can be used for all types of content
  • how to find mental models for content from desk research
  • the language your audience is using
  • the things that matter most to your audience so you can produce truly effective content

Who is the recording for?

This webinar is suitable for:

  • content writers and editors
  • content strategists
  • anyone who is responsible for writing content on a digital channel

Tagged as:

No items found.

Register for free

March 9, 2017

6:52 am

BST

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About the presenter

Sarah Richards

Founder of the content design movement, Sarah pioneered the standards during her 10-year career with the UK government.

As head of content design for the Government Digital Service (GDS), Sarah created and implemented the content strategy for the GOV.UK website.

After leaving GDS, Sarah took her knowledge and wrote the respected and highly popular Content Design – a book for anyone creating user-centred content.

She also launched Content Design London to provide training and consultation in content strategy and content design for governments, charities and organisations in the UK and worldwide.

Sarah is also a respected and in-demand speaker and shares her expertise to audiences at conferences, meet-ups and events globally.

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