‘Content design’ is being used around the world as a technique to ensure truly user-centred content that can be produced quickly and at scale (see GOV.UK for a case study).This webinar shares a couple of techniques in how to find out what information your users want from you, when they want it and what priorities they have. Presenter, Sarah Richards (author of Content Design), also goes through how to use that effectively, how to work out what channel it is should be on and the words your users are expecting so you can produce useful, engaging content.
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Founder of the content design movement, Sarah pioneered the standards during her 10-year career with the UK government.
As head of content design for the Government Digital Service (GDS), Sarah created and implemented the content strategy for the GOV.UK website.
After leaving GDS, Sarah took her knowledge and wrote the respected and highly popular Content Design – a book for anyone creating user-centred content.
She also launched Content Design London to provide training and consultation in content strategy and content design for governments, charities and organisations in the UK and worldwide.
Sarah is also a respected and in-demand speaker and shares her expertise to audiences at conferences, meet-ups and events globally.
Find out what makes a brand voice brilliant and get practical tips on how to create your own brand voice guidelines (and get your colleagues to actually use them).
Learn the principles of plain English and practical writing techniques that help you reach your audience and communicate with them clearly.