In our recent Q&A with Kristina Halvorson, we asked around 20 questions relating to content strategy for website redesign projects and beyond. From advice for new content strategists to keeping clients engaged, content tools, agile content, measuring success, user testing and brand, we squeezed it all into a jam packed 90 minutes. As you’d expect, the knowledge and insight that Kristina was able to share with us was invaluable.
Anyone with an interest in content strategy. Agencies, in-house teams, individuals, those just starting out and those that have experience under their belts. The questions covered so many facets of content strategy that there's something for everyone.
Kristina Halvorson is the CEO and founder of Brain Traffic, a world-renowned content strategy consultancy. Brain Traffic delivers content strategy, large-scale audits, and digital content development to clients around the world. Their team of strategists includes some of the best-known names in the content strategy community, and their work continues to redefine and evolve industry best practices. Published in 2009, Kristina’s book Content Strategy for the Web (1st edition) was, at the time, the only book published on the topic. Today, Content Strategy for the Web is considered the “gold standard” for content strategy literature and is credited with creating the foundation for what is now a rapidly-evolving industry. Kristina is the founder of Confab, the first U.S. conference dedicated to the topic of content strategy. The conference debuted in May of 2011, selling out several months in advance and attracting attendees from all over the world. She also regularly conducts online seminars about content strategy and works closely with Fortune 500 companies as both a speaker and consultant.
A more powerful approach content structure.
Top tips, practical advice and examples to make sure your content style guide is an effective asset as part of your content operations.