Personalisation is contextually targeted content to a specific user. 92% of CMOs believe that personalised experiences will drive value, shorten sales cycles and deepen affinity.* Reason enough to jump into personalisation. Yet 60% of CMOs struggle to personalise content in real time.**Listen to the Big Content Alliance in this lively 45 minute discussion about when to “press pause” at critical junctures in the personalisation lifecycle. This webinar helps marketing teams delve into the adoption and optimisation of personalised experiences and set a course of action.
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Kevin is an award-winning thought leader, digital industry enthusiast and author with more than 21 years of professional experience. He was a key contributor to creating MIT OpenCourseWare, grew one of the largest content strategy teams in the world at SapientNitro and has worked on content for dozens of global brands. Recently, he has co-launched AvenueCX with Rebecca Schneider. He is author of Enterprise Content Strategy: A Project Guide and co-author of UX for Dummies. Kevin is also chair of Content Strategy Alliance Best Practices initiative.Kathy’s forte is enterprise content strategy, influencer marketing and thought leadership. Over the past 35 years, she has worked with both emerging brands and large enterprises in developing content and thought leadership strategies. Kathy has the ability to analyze a client’s current approach and offer unique, fresh perspective that leads to innovation and growth. She has written several research reports, white papers and eBooks including Content Supply Chain, the CMOs Guide to Personalization, The Alchemy of Content and the Content Vortex. Kathy is on the board of the Word of Mouth Marketing Association and serves on its Executive Committee.
A more powerful approach content structure.
Top tips, practical advice and examples to make sure your content style guide is an effective asset as part of your content operations.