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Mapping content measurements to business metrics for more strategic insights

Go beyond “web analytics” to measure content itself, everywhere it’s used with these real-world case study lessons on how to measure content with metrics that really matter to your organisation and users.

About this webinar

This session looks at the common mistakes that content teams make when developing their content measurement strategy and how to fix them. Attend and learn to position content in a way that resonates with the organisation that funded it, and the users who consume it, by focusing measurements on customer journeys and top user tasks.

Looking back on two decades of digital project experience, Noz Urbina has become a little obsessed with measurement. Despite having more raw data than ever on content and user experience, content teams still measure their output with metrics like simple hits, likes, clicks, and shares. Instead, we should be measuring whether it fulfilled its reason for being. 

We will walk through examples where clients changed their measurement mindset and achieved 10s and 100s of percent improvement on their key content metrics.

This webinar is organised in partnership with OmnichannelX, the conference for those with a passion for content, communication and UX who want to deliver excellent experiences and relevant content – anytime, anywhere. GatherContent are proud sponsors of the conference again this year.

What will I learn?

Join this webinar and you'll learn about the following:

  • the common pitfalls in the content measurement landscape
  • how to change the internal discussion around content to focus on what managers and users care about
  • how other organisations were able to make high-impact changes and redesign content to work better on all channels

Register for free

March 11, 2021

4:00 pm

GMT

1 hour

Who is the webinar for?

This session is designed for:

  • Team leads and middle/upper-managers leading content-heavy teams
  • Content professionals who want to be able to speak about their work in business terms
  • Content marketers, strategists, and designers

Webinar

Recorded:

March 11, 2021

Mapping content measurements to business metrics for more strategic insights

Go beyond “web analytics” to measure content itself, everywhere it’s used with these real-world case study lessons on how to measure content with metrics that really matter to your organisation and users.

About this webinar

This session looks at the common mistakes that content teams make when developing their content measurement strategy and how to fix them. Attend and learn to position content in a way that resonates with the organisation that funded it, and the users who consume it, by focusing measurements on customer journeys and top user tasks.

Looking back on two decades of digital project experience, Noz Urbina has become a little obsessed with measurement. Despite having more raw data than ever on content and user experience, content teams still measure their output with metrics like simple hits, likes, clicks, and shares. Instead, we should be measuring whether it fulfilled its reason for being. 

We will walk through examples where clients changed their measurement mindset and achieved 10s and 100s of percent improvement on their key content metrics.

This webinar is organised in partnership with OmnichannelX, the conference for those with a passion for content, communication and UX who want to deliver excellent experiences and relevant content – anytime, anywhere. GatherContent are proud sponsors of the conference again this year.

What will I learn?

Join this webinar and you'll learn about the following:

  • the common pitfalls in the content measurement landscape
  • how to change the internal discussion around content to focus on what managers and users care about
  • how other organisations were able to make high-impact changes and redesign content to work better on all channels

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Download the slide deck and resources

What you need to know

  • The webinar is free
  • Join us: Thursday March 11th. 4 pm - 5 pm GMT (UK time)
  • All details will be emailed upon registration
  • We'll send one week, one day and one hour reminders
  • Download GoToWebinar before the class so you're raring to go (it's free too!)
  • Nothing to prepare. Just get comfy. But you might want a notebook to jot all the useful advice
  • Watch again! A recording will be sent to all attendees the day after the class
  • Got a question we haven't covered? Get in touch

Register for free

March 11, 2021

4:00 pm

BST

1 hour

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Noz Urbina

Noz Urbina is a globally recognised leader in the field of content strategy and customer experience. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. Noz is co-founder and Programme Director of OmnichannelX. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz.

Noz's company, Urbina Consulting, works with the world’s largest organisations and most complex content challenges. He has assisted dozens of multinational organisations with developing or improving their content strategies, managing tool selections, pilot projects, delivering training, and guiding implementations. Clients have been in the manufacturing, mechanical engineering, medical devices, semiconductors, and enterprise software industries, among others.

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