About this webinar recording

This session looks at the common mistakes that content teams make when developing their content measurement strategy and how to fix them. Attend and learn to position content in a way that resonates with the organisation that funded it, and the users who consume it, by focusing measurements on customer journeys and top user tasks.

Looking back on two decades of digital project experience, Noz Urbina has become a little obsessed with measurement. Despite having more raw data than ever on content and user experience, content teams still measure their output with metrics like simple hits, likes, clicks, and shares. Instead, we should be measuring whether it fulfilled its reason for being. 

We will walk through examples where clients changed their measurement mindset and achieved 10s and 100s of percent improvement on their key content metrics.

This webinar recording is organised in partnership with OmnichannelX, the conference for those with a passion for content, communication and UX who want to deliver excellent experiences and relevant content – anytime, anywhere.

What will I learn?

Watch this webinar recording and you'll learn about the following:

• the common pitfalls in the content measurement landscape
• how to change the internal discussion around content to focus on what managers and users care about
• how other organisations were able to make high-impact changes and redesign content to work better on all channels