This session looks at the common mistakes that content teams make when developing their content measurement strategy and how to fix them. Attend and learn to position content in a way that resonates with the organisation that funded it, and the users who consume it, by focusing measurements on customer journeys and top user tasks.
Looking back on two decades of digital project experience, Noz Urbina has become a little obsessed with measurement. Despite having more raw data than ever on content and user experience, content teams still measure their output with metrics like simple hits, likes, clicks, and shares. Instead, we should be measuring whether it fulfilled its reason for being.
We will walk through examples where clients changed their measurement mindset and achieved 10s and 100s of percent improvement on their key content metrics.
This webinar recording is organised in partnership with OmnichannelX, the conference for those with a passion for content, communication and UX who want to deliver excellent experiences and relevant content – anytime, anywhere.
Watch this webinar recording and you'll learn about the following:
This session is designed for:
This session looks at the common mistakes that content teams make when developing their content measurement strategy and how to fix them. Attend and learn to position content in a way that resonates with the organisation that funded it, and the users who consume it, by focusing measurements on customer journeys and top user tasks.
Looking back on two decades of digital project experience, Noz Urbina has become a little obsessed with measurement. Despite having more raw data than ever on content and user experience, content teams still measure their output with metrics like simple hits, likes, clicks, and shares. Instead, we should be measuring whether it fulfilled its reason for being.
We will walk through examples where clients changed their measurement mindset and achieved 10s and 100s of percent improvement on their key content metrics.
This webinar recording is organised in partnership with OmnichannelX, the conference for those with a passion for content, communication and UX who want to deliver excellent experiences and relevant content – anytime, anywhere.
Watch this webinar recording and you'll learn about the following:
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Noz Urbina is a globally recognised leader in the field of content strategy and customer experience. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. Noz is co-founder and Programme Director of OmnichannelX. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz.
Noz's company, Urbina Consulting, works with the world’s largest organisations and most complex content challenges. He has assisted dozens of multinational organisations with developing or improving their content strategies, managing tool selections, pilot projects, delivering training, and guiding implementations. Clients include Microsoft, Johnson & Johnson Pharmaceuticals, Sanofi Vaccines, Mastercard, Barclays Bank, Abbott Laboratories, and many more.