Pharmaceutical and Life Science companies have caught the omnichannel bug. Around the world, they are quickly forming teams and investing millions.
Often, these initiatives are led by highly competent staff who have years of pharma experience, but they're suddenly being asked to develop and execute on content strategies and platforms vastly more complex than anything the company has done before.
And this is all to be executed whilst maintaining quality, compliance, and staff morale — a tall order!
This recording drawsupon case studies from the likes of Eli Lilly, Roche, and 3M Lifesciences to clearly define why and how of proven strategies and tactics that can help a pharma company move towards omnichannel.
We looked at how to successfully implement methods like component content (aka: 'atomic', 'modular', 'structured', 'reusable', “like Lego”…), omnichannel data and analytics integration, and tagging and categorising for personalisation and regional compliance at scale.
You'll learn:
Pharmaceutical and Life Science companies have caught the omnichannel bug. Around the world, they are quickly forming teams and investing millions.
Often, these initiatives are led by highly competent staff who have years of pharma experience, but they're suddenly being asked to develop and execute on content strategies and platforms vastly more complex than anything the company has done before.
And this is all to be executed whilst maintaining quality, compliance, and staff morale — a tall order!
This recording drawsupon case studies from the likes of Eli Lilly, Roche, and 3M Lifesciences to clearly define why and how of proven strategies and tactics that can help a pharma company move towards omnichannel.
We looked at how to successfully implement methods like component content (aka: 'atomic', 'modular', 'structured', 'reusable', “like Lego”…), omnichannel data and analytics integration, and tagging and categorising for personalisation and regional compliance at scale.
You'll learn:
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Noz Urbina is a globally recognised leader in the field of content strategy and customer experience. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. Noz is co-founder and Programme Director of OmnichannelX. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz.
Noz's company, Urbina Consulting, works with the world’s largest organisations and most complex content challenges. He has assisted dozens of multinational organisations with developing or improving their content strategies, managing tool selections, pilot projects, delivering training, and guiding implementations. Clients include Microsoft, Johnson & Johnson Pharmaceuticals, Sanofi Vaccines, Mastercard, Barclays Bank, Abbott Laboratories, and many more.