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Mastering The Metaverse: Getting Ready for Web 3.0

This masterclass is an extended, more interactive version of the Demystifying The Metaverse webinar earlier this year. Using live VR demonstrations for inspiration, we'll dive into current and potential applications of VR/AR Web 3.0 experiences for different industries.

About this Masterclass

Attendees of this session will participate in a group brainstorm on why and how different industries could start getting ready for their metaverse presence. We'll look at the use cases and prerequisites for moving forward.

The hype and confusion around Web 3.0 is huge: The Metaverse, the semantic web, Blockchain, NFTs, and more. What are they? And more importantly - who cares?

As a career futurist with an excellent successful prediction rate, Noz Urbina is excited and ready to de-hype Web 3.0 for the non-technical audience. In this session, he'll give simple relatedtable explanations of the core concepts and technologies and discuss what changes you'll need to make to be ready for Web 3.0. He'll look at why just like Web 1.0 and Web 2.0, it will be the users who drag businesses - sometimes kicking and screaming - into this next major paradigm shift.

Outcomes and key takeaways

  • Separate the enormous, rampant hype from the real business models and applications that are coming to the mainstream
  • What the first applications of VR will be in storytelling, learning and training, and other omnichannel brand experiences.
  • Lay the foundations for a Web 3.0 / Metaverse-ready content strategy
  • Understand the tech stack implications for a Web 3.0 / Metaverse-ready content experiences

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Register today

September 22, 2022

3:00 pm

BST

2 hours

Tickets $199

Book your place

Who is this masterclass for?

  • Content professionals of all types
  • Content Strategists
  • Content Designers
  • Content & Marketing Operations teams
  • Marketing Managers
  • Content Marketers
  • UX Designers
  • Managers and Heads of Content

Webinar

Recorded:

September 22, 2022

Mastering The Metaverse: Getting Ready for Web 3.0

This masterclass is an extended, more interactive version of the Demystifying The Metaverse webinar earlier this year. Using live VR demonstrations for inspiration, we'll dive into current and potential applications of VR/AR Web 3.0 experiences for different industries.

Download the slide deck and resources

About this Masterclass

Attendees of this session will participate in a group brainstorm on why and how different industries could start getting ready for their metaverse presence. We'll look at the use cases and prerequisites for moving forward.

The hype and confusion around Web 3.0 is huge: The Metaverse, the semantic web, Blockchain, NFTs, and more. What are they? And more importantly - who cares?

As a career futurist with an excellent successful prediction rate, Noz Urbina is excited and ready to de-hype Web 3.0 for the non-technical audience. In this session, he'll give simple relatedtable explanations of the core concepts and technologies and discuss what changes you'll need to make to be ready for Web 3.0. He'll look at why just like Web 1.0 and Web 2.0, it will be the users who drag businesses - sometimes kicking and screaming - into this next major paradigm shift.

Outcomes and key takeaways

  • Separate the enormous, rampant hype from the real business models and applications that are coming to the mainstream
  • What the first applications of VR will be in storytelling, learning and training, and other omnichannel brand experiences.
  • Lay the foundations for a Web 3.0 / Metaverse-ready content strategy
  • Understand the tech stack implications for a Web 3.0 / Metaverse-ready content experiences

Tagged as:

No items found.

Register today

September 22, 2022

3:00 pm

GMT

2 hours

Tickets $199

Book your place

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Noz Urbina

Noz Urbina is a globally recognised leader in the field of content strategy and customer experience. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. Noz is co-founder and Programme Director of OmnichannelX. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz.

Noz's company, Urbina Consulting, works with the world’s largest organisations and most complex content challenges. He has assisted dozens of multinational organisations with developing or improving their content strategies, managing tool selections, pilot projects, delivering training, and guiding implementations. Clients have been in the manufacturing, mechanical engineering, medical devices, semiconductors, and enterprise software industries, among others.

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