Attendees of this session will participated in a group brainstorm on why and how different industries could start getting ready for their metaverse presence. We looked at the use cases and prerequisites for moving forward.
The hype and confusion around Web 3.0 is huge: The Metaverse, the semantic web, Blockchain, NFTs, and more. What are they? And more importantly - who cares?
As a career futurist with an excellent successful prediction rate, Noz Urbina was excited and ready to de-hype Web 3.0 for the non-technical audience. In this recording, he gave simple relatable explanations of the core concepts and technologies and discussed what changes you'll need to make to be ready for Web 3.0. He looked at why just like Web 1.0 and Web 2.0, it will be the users who drag businesses - sometimes kicking and screaming - into this next major paradigm shift.
Attendees of this session will participated in a group brainstorm on why and how different industries could start getting ready for their metaverse presence. We looked at the use cases and prerequisites for moving forward.
The hype and confusion around Web 3.0 is huge: The Metaverse, the semantic web, Blockchain, NFTs, and more. What are they? And more importantly - who cares?
As a career futurist with an excellent successful prediction rate, Noz Urbina was excited and ready to de-hype Web 3.0 for the non-technical audience. In this recording, he gave simple relatable explanations of the core concepts and technologies and discussed what changes you'll need to make to be ready for Web 3.0. He looked at why just like Web 1.0 and Web 2.0, it will be the users who drag businesses - sometimes kicking and screaming - into this next major paradigm shift.
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Noz Urbina is a globally recognised leader in the field of content strategy and customer experience. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. Noz is co-founder and Programme Director of OmnichannelX. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz.
Noz's company, Urbina Consulting, works with the world’s largest organisations and most complex content challenges. He has assisted dozens of multinational organisations with developing or improving their content strategies, managing tool selections, pilot projects, delivering training, and guiding implementations. Clients include Microsoft, Johnson & Johnson Pharmaceuticals, Sanofi Vaccines, Mastercard, Barclays Bank, Abbott Laboratories, and many more.