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"ONLY CONNECT": Thoughts, musings & perspectives on this thing we call content (strategy/design/marketing, etc.)

Join Chris Collette from Collettico to explore unique perspectives on content (and content strategy and design) in 5 (brief) movements.

About this webinar

In the 15 or so years since content strategy made its formal debut on the stage, much has changed in the world and in the collective forums in which content – and content strategy – have played a role. Technology, business, politics, social movements, governments, and the world at large all have witnessed seismic changes, disruptions, accelerations, and re-evaluations.

While the (original) discipline of content strategy has evolved to keep pace with the times and the challenges for which it seeks to provide answers and solutions, a handful of enduring principles continue to remain fundamental to the “case for content strategy” regardless of what we call ourselves or our discipline today.

In his webinar "Only Connect": Thoughts, musings & perspectives on this thing we call content (strategy/design/marketing, etc.), Christopher Collette, noted content strategist and founder of the content strategy consultancy Collettico, will explore perspectives on content and content strategy through the lenses of history, the humanities, and the arts.

Drawing on his background in literature, classical music, the theater, and the performing arts generally, Christopher will connect the dots among various content strategy concepts and principles with the enduring forms, structures, approaches, and philosophies found in songs, lyrics, plays, musical compositions, poetry, novels, and live performances.

Outcomes and key takeaways

Attendees can anticipate an enlightening and engaging presentation that will shine a spotlight on the connections and integrations among the (seemingly) disparate dimensions of content, strategy, technology, letters, music, the fine arts, and performance.

This webinar will:

  • Situate content – strategy, design, and creation – as uniquely creative human endeavors, ones that seeks to bring order out of chaos in the universe
  • Draw parallels between and among the many concerns of content strategy and design with the challenges that artists from all disciplines – playwrights, poets, performers, composers, and musicians – have grappled within their own creation and delivery processes for centuries (if not millennia)
  • Illustrate how classic artistic forms and structures – the poem, the novel, the play, the fugue, the musical, the art song, the aria – inform and enrich the work we do in the field of content strategy and design (and technology)
  • Connect the past with the present (and future) in content strategy, design, and creation: “everything old is new again”  

We hope you’ll join us for what promises to be a unique take on this ever-evolving discipline.

Collettico is a content strategy and content design consultancy that works with clients across a wide variety of industries to help them create scalable and sustainable content programs to support business objectives and audience needs.

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Register today

May 19, 2022

4:00 pm

BST

1 hour

Tickets $199

Book your place

Who is this webinar for?

  • Content professionals of all types
  • Content Strategists
  • Content Designers
  • Content & Marketing Operations teams
  • Marketing Managers
  • Content Marketers
  • UX Designers
  • Managers and Heads of Content

Webinar

Recorded:

May 19, 2022

"ONLY CONNECT": Thoughts, musings & perspectives on this thing we call content (strategy/design/marketing, etc.)

Join Chris Collette from Collettico to explore unique perspectives on content (and content strategy and design) in 5 (brief) movements.

Download the slide deck and resources

About this webinar

In the 15 or so years since content strategy made its formal debut on the stage, much has changed in the world and in the collective forums in which content – and content strategy – have played a role. Technology, business, politics, social movements, governments, and the world at large all have witnessed seismic changes, disruptions, accelerations, and re-evaluations.

While the (original) discipline of content strategy has evolved to keep pace with the times and the challenges for which it seeks to provide answers and solutions, a handful of enduring principles continue to remain fundamental to the “case for content strategy” regardless of what we call ourselves or our discipline today.

In his webinar "Only Connect": Thoughts, musings & perspectives on this thing we call content (strategy/design/marketing, etc.), Christopher Collette, noted content strategist and founder of the content strategy consultancy Collettico, will explore perspectives on content and content strategy through the lenses of history, the humanities, and the arts.

Drawing on his background in literature, classical music, the theater, and the performing arts generally, Christopher will connect the dots among various content strategy concepts and principles with the enduring forms, structures, approaches, and philosophies found in songs, lyrics, plays, musical compositions, poetry, novels, and live performances.

Outcomes and key takeaways

Attendees can anticipate an enlightening and engaging presentation that will shine a spotlight on the connections and integrations among the (seemingly) disparate dimensions of content, strategy, technology, letters, music, the fine arts, and performance.

This webinar will:

  • Situate content – strategy, design, and creation – as uniquely creative human endeavors, ones that seeks to bring order out of chaos in the universe
  • Draw parallels between and among the many concerns of content strategy and design with the challenges that artists from all disciplines – playwrights, poets, performers, composers, and musicians – have grappled within their own creation and delivery processes for centuries (if not millennia)
  • Illustrate how classic artistic forms and structures – the poem, the novel, the play, the fugue, the musical, the art song, the aria – inform and enrich the work we do in the field of content strategy and design (and technology)
  • Connect the past with the present (and future) in content strategy, design, and creation: “everything old is new again”  

We hope you’ll join us for what promises to be a unique take on this ever-evolving discipline.

Collettico is a content strategy and content design consultancy that works with clients across a wide variety of industries to help them create scalable and sustainable content programs to support business objectives and audience needs.

Tagged as:

No items found.

Register today

May 19, 2022

4:00 pm

GMT

1 hour

Tickets $199

Book your place

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Christopher Collette

Christopher Collette is the founder and principal at Collettico, a content strategy and content design consultancy.

Sitting at the intersection of business strategy, technology, content, user-centered design, research, publishing, and brand, Christopher helps clients create sustainable, scalable content programs to help them achieve business and organizational goals. In both corporate and consulting roles, he’s led digital marketing and content strategy programs for leading corporations and organizations across a wide variety of industries and sectors, including technology, financial services, legal, non-profits, education and academia, manufacturing and industrial, professional services, cultural institutions, real estate, and publishing.

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