This recorded webinar describes how to find the Holy Grail: the 'Job to be Done' of your customer. Knowing these Customer Jobs you have
At ContentKings they use Task Analysis to dive deep into the world of our customers and users. They find out how their daily activities are organised, what questions they have and what sources they use. And only after, that's when they start to talk about the last bit, which is probably your mission or project.
From this research you learn about the Customer Jobs and the context in which customers experience them. You understand why your products or services are 'hired' to perform these Customer Jobs. You see what criteria should be met by your solutions and when your customer will be happy.
You get a realistic perspective on what good content and design can contribute to get the Customers Job Done.
After watching this webinar:
Authors, designers and project managers that are looking for a confident and solid method to guide digital teams away from 'bells and whistles' towards the core solutions every customer is looking for.
This recorded webinar describes how to find the Holy Grail: the 'Job to be Done' of your customer. Knowing these Customer Jobs you have
At ContentKings they use Task Analysis to dive deep into the world of our customers and users. They find out how their daily activities are organised, what questions they have and what sources they use. And only after, that's when they start to talk about the last bit, which is probably your mission or project.
From this research you learn about the Customer Jobs and the context in which customers experience them. You understand why your products or services are 'hired' to perform these Customer Jobs. You see what criteria should be met by your solutions and when your customer will be happy.
You get a realistic perspective on what good content and design can contribute to get the Customers Job Done.
After watching this webinar:
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Rob is founder and principal of ContentKings. He is the key driver of complex projects in the field of Content Strategy and Customer Experience. He consults organisations on their digital clout and the need to innovate through a focus on real customer needs.
He knows his way around all kinds of companies, universities, provinces and ministries and other (semi) government agencies. Rob knows their complexity and sensitivities from the inside. However, this doesn’t prevent him from saying what needs to be said. The end user is always foremost in his mind.
Rob has been an internet pioneer from the start, and is a passionate speaker and publicist. At Leiden University he developed and taught the New Media classes. He is also the author of several books on writing for the web and online communication. Rob started his career as publication manager at ASML.