About this webinar recording

This recorded webinar describes how to find the Holy Grail: the 'Job to be Done' of your customer. Knowing these Customer Jobs you have

• an understanding of what your customer is actually looking for,
• a clear set of priorities for designing and writing and
• a potential framework to steer your development team to digital success.

At ContentKings they use Task Analysis to dive deep into the world of our customers and users. They find out how their daily activities are organised, what questions they have and what sources they use. And only after, that's when they start to talk about the last bit, which is probably your mission or project.  

From this research you learn about the Customer Jobs and the context in which customers experience them. You understand why your products or services are 'hired' to perform these Customer Jobs. You see what criteria should be met by your solutions and when your customer will be happy.

You get a realistic perspective on what good content and design can contribute to get the Customers Job Done.

What will I learn?

After watching this webinar:

• you'll understand what Customer Jobs are and why they are crucial for digital success
• how Task Analysis helps you find Customer Jobs
• how the Customer Job method build a solid framework that provides confidence and trust for successful digital development programs