Events >

Webinar Recording

Powerful content? Why you need Task Analysis & 'Jobs to be Done' to get there

Watch this recorded webinar if you want your content to be the real solution, not the description of the solution.

About this webinar recording

This recorded webinar describes how to find the Holy Grail: the 'Job to be Done' of your customer. Knowing these Customer Jobs you have

  • an understanding of what your customer is actually looking for,
  • a clear set of priorities for designing and writing and
  • a potential framework to steer your development team to digital success.

At ContentKings they use Task Analysis to dive deep into the world of our customers and users. They find out how their daily activities are organised, what questions they have and what sources they use. And only after, that's when they start to talk about the last bit, which is probably your mission or project.  

From this research you learn about the Customer Jobs and the context in which customers experience them. You understand why your products or services are 'hired' to perform these Customer Jobs. You see what criteria should be met by your solutions and when your customer will be happy.

You get a realistic perspective on what good content and design can contribute to get the Customers Job Done.

What will I learn?

After watching this webinar:

  • you'll understand what Customer Jobs are and why they are crucial for digital success
  • how Task Analysis helps you find Customer Jobs
  • how the Customer Job method build a solid framework that provides confidence and trust for successful digital development programs

Register for free

September 8, 2020

4:00 pm

BST

Who is the webinar recording for?

Authors, designers and project managers that are looking for a confident and solid method to guide digital teams away from 'bells and whistles' towards the core solutions every customer is looking for.

Webinar Recording

Powerful content? Why you need Task Analysis & 'Jobs to be Done' to get there

Watch this recorded webinar if you want your content to be the real solution, not the description of the solution.

About this webinar recording

This recorded webinar describes how to find the Holy Grail: the 'Job to be Done' of your customer. Knowing these Customer Jobs you have

  • an understanding of what your customer is actually looking for,
  • a clear set of priorities for designing and writing and
  • a potential framework to steer your development team to digital success.

At ContentKings they use Task Analysis to dive deep into the world of our customers and users. They find out how their daily activities are organised, what questions they have and what sources they use. And only after, that's when they start to talk about the last bit, which is probably your mission or project.  

From this research you learn about the Customer Jobs and the context in which customers experience them. You understand why your products or services are 'hired' to perform these Customer Jobs. You see what criteria should be met by your solutions and when your customer will be happy.

You get a realistic perspective on what good content and design can contribute to get the Customers Job Done.

What will I learn?

After watching this webinar:

  • you'll understand what Customer Jobs are and why they are crucial for digital success
  • how Task Analysis helps you find Customer Jobs
  • how the Customer Job method build a solid framework that provides confidence and trust for successful digital development programs

Who is the webinar recording for?

Authors, designers and project managers that are looking for a confident and solid method to guide digital teams away from 'bells and whistles' towards the core solutions every customer is looking for.

Tagged as:

Register for free

September 8, 2020

4:00 pm

BST

Don't miss new events

Sign up for notifications for all our upcoming webinars

GatherContent uses the information you provide to contact you about our content, products and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

Rob Punselie

Rob is founder and principal of ContentKings. He is the key driver of complex projects in the field of Content Strategy and Customer Experience. He consults organisations on their digital clout and the need to innovate through a focus on real customer needs.

He knows his way around all kinds of companies, universities, provinces and ministries and other (semi) government agencies. Rob knows their complexity and sensitivities from the inside. However, this doesn’t prevent him from saying what needs to be said. The end user is always foremost in his mind.

Rob has been an internet pioneer from the start, and is a passionate speaker and publicist. At Leiden University he developed and taught the New Media classes. He is also the author of several books on writing for the web and online communication. Rob started his career as publication manager at ASML.

Upcoming webinars and masterclasses