Why should you care about digital transformation? Your users don’t care, that’s for sure. Users just want an easy experience that lets them do what they came to do. Which means they care about content. Users need high quality content so they can meet their needs.
For large organisations though, delivering great content, or even satisfactory content, can be a challenge. To pull it off you don’t just need people who can write. Old hierarchies and outmoded ways of working often get in the way.
This is where digital transformation comes in.
This on demand webinar covers what digital transformation means from a content professional’s perspective. Presenter, Padma Gillen, discuss practical steps to take your organisation from where it is to where it needs to be.
This webinar recording will give you:
This recording will be of interest to practitioners, managers and senior leadership. It is designed for anyone working in a large organisation in any sector who:
Padma Gillen is a digital content consultant. He uses his expertise in content design management and agile content production to help organisations create quality content and maximise the effectiveness of their content teams.
He also advises organisations on how to set up and deliver successful web content projects, coaches them through the process, and provides content design teams to make it happen. He is currently helping the University of Southampton shape and deliver their content-led digital transformation project, OneWeb.
Previously, Padma was Head of Content Design at the Government Digital Service (GDS). He had overall responsibility for the quality of content on GOV.UK, the award-winning website of the UK Government.
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