About this webinar

Why should you care about digital transformation? Your users don’t care, that’s for sure. Users just want an easy experience that lets them do what they came to do. Which means they care about content. Users need high quality content so they can meet their needs.

For large organisations though, delivering great content, or even satisfactory content, can be a challenge. To pull it off you don’t just need people who can write. Old hierarchies and outmoded ways of working often get in the way.

This is where digital transformation comes in.

This on demand webinar covers what digital transformation means from a content professional’s perspective. Presenter, Padma Gillen, discuss practical steps to take your organisation from where it is to where it needs to be.

What will I learn?

This webinar recording will give you:

• An overview of what content-led digital transformation looks like so you know where you’re trying to get to.
• An understanding of where your organisation is at right now.
• A framework to help you identify specific problems to rectify.
• A set of actions you can take to move your organisation’s content operations in the right direction.