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Webinar Recording

Putting content at the heart of your digital transformation

What you need in place if you want your organisation to deliver high quality content, consistently and sustainably.

Register for free

March 28, 2019

3:50 am

BST

Webinar Recording

Putting content at the heart of your digital transformation

What you need in place if you want your organisation to deliver high quality content, consistently and sustainably.

About this webinar

Why should you care about digital transformation? Your users don’t care, that’s for sure. Users just want an easy experience that lets them do what they came to do. Which means they care about content. Users need high quality content so they can meet their needs.

For large organisations though, delivering great content, or even satisfactory content, can be a challenge. To pull it off you don’t just need people who can write. Old hierarchies and outmoded ways of working often get in the way.

This is where digital transformation comes in.

This on demand webinar covers what digital transformation means from a content professional’s perspective. Presenter, Padma Gillen, discuss practical steps to take your organisation from where it is to where it needs to be.

What will I learn?

This webinar recording will give you:

  • An overview of what content-led digital transformation looks like so you know where you’re trying to get to.
  • An understanding of where your organisation is at right now.
  • A framework to help you identify specific problems to rectify.
  • A set of actions you can take to move your organisation’s content operations in the right direction.

Who is the webinar recording for?

This recording will be of interest to practitioners, managers and senior leadership. It is designed for anyone working in a large organisation in any sector who:

  • Knows their content is not as good as it could be.
  • Feels that the current culture and/or set up is a blocker to progress.
  • Wants to do something about it.

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Register for free

March 28, 2019

3:50 am

BST

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About the presenter

Padma Gillen

Padma Gillen is a digital content consultant. He uses his expertise in content design management and agile content production to help organisations create quality content and maximise the effectiveness of their content teams.

He also advises organisations on how to set up and deliver successful web content projects, coaches them through the process, and provides content design teams to make it happen. He is currently helping the University of Southampton shape and deliver their content-led digital transformation project, OneWeb.

Previously, Padma was Head of Content Design at the Government Digital Service (GDS). He had overall responsibility for the quality of content on GOV.UK, the award-winning website of the UK Government.

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