Structured content, intelligent content, semantic content – if you’re confused about these terms that are being thrown around, you’ve come to the right place.Rahel Bailie has been working with structured content for over two decades and in this webinar, Rahel will help you start getting the benefits of structure (check out Rahel's recent post about structured content on our blog too). The technology that semantically structures content is only part of the story. The larger part of the story is how content gets written.This webinar covers writing techniques that help for a structured content environment, using editorial principles already in your professional toolkit, as structural guidelines.
From this session you'll learn:
Whether you are the manager of a team of writers who need to create content uniform enough to come together into larger content structures, or a writer on a team who wants to know how to form those building blocks, you'll learn some of the foundational principles of structured content.
Rahel Anne Bailie is Chief Knowledge Officer at Scroll in London. Rahel also teaches in the Content Strategy Master’s Program at FH-Joanneum, runs the “Content, Seriously” meetup, is organising Content Strategy Applied conference and is working on her third book on writing structured content. She is a Fellow of the Society for Technical Communication, the co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy.
Find out what makes a brand voice brilliant and get practical tips on how to create your own brand voice guidelines (and get your colleagues to actually use them).
Learn the principles of plain English and practical writing techniques that help you reach your audience and communicate with them clearly.