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Webinar Recording

Structuring content strategy in Higher Ed

Learn how to design and develop systems and processes that will help you scale content creation, delivery and governance.

Register for free

January 4, 2018

7:25 am

BST

Webinar Recording

Structuring content strategy in Higher Ed

Learn how to design and develop systems and processes that will help you scale content creation, delivery and governance.

About this webinar

Digital technologies are transforming how people engage with universities. The challenge for content professionals in large educational organisations is how to engage with students successfully, researchers and the public across an ever-increasing set of platforms, devices and formats.In this webinar recording, Richard Prowse focuses on the role of structured content and how you can design and develop systems and processes that will help you to scale content creation, delivery and governance across your organisation to deliver useful, usable content.

What will I learn

After watching this video you'll understand how to:

  • Assess how your organisation's content is stored
  • Understand the role of content design and content systems
  • Explain to other people what structured content is and why your organisation needs it (getting buy-in)
  • Identify structures within your content

Who is the recording for?

For people, who own and manage content in large educational organisations who want to understand how to get started with designing repeatable systems and processes, as well as developers interested in collaborating with content strategists.

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Register for free

January 4, 2018

7:25 am

BST

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About the presenter

Richard Prowse

Richard Prowse is Head of Digital at the University of Bath and a leading content strategist in higher education. He is best known for his work on adopting an agile approach to delivery and his work on structured content.

Rich leads a multi-disciplinary team of content creators, user experience designers and developers at the University of Bath who are responsible for bath.ac.uk. The team has been working on an ambitious programme to transform the University’s digital marketing and communications platforms.

Co-chair of ContentEd 2018, Rich regularly shares his experiences and knowledge at higher education content conferences in the UK and the US.

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