Systems scientist Peter M. Senge once said "It's not what the vision is. It's what the vision does." The most amazing content vision and strategy in the world means little if you can't do it.That's where content operations, or ContentOps, comes in. No matter how big or small your company or client is, operations can help you make the most of content.In this webinar Colleen Jones, Head of Content at MailChimp and author of The Content Advantage, shares practical advice for ensuring your ContentOps are efficient and yield effective content.
This webinar introduces a model for content operations to help you:
If you want to help your company or your clients do content better, then this recording is for you. Including:
Anyone who is involved in content will also benefit from learning how to make process, roles, technology, and more support their work so it's more efficient and effective.
With nearly 20 years of experience, Colleen (@leenjones) has led strategic initiatives for Fortune 50 companies, government agencies, and boutique brands. She regularly consults with executives to improve their strategy and processes for content. Colleen also cofounded our content evaluation platform, ContentWRX. Over the course of her career, Colleen has held leadership roles at the Centers for Disease Control & Prevention (CDC) and Cingular Wireless (now AT&T). At Cingular Wireless, she won several executive awards for leading an interdisciplinary team to improve the customer experience across channels including web, IVR, mobile, and point-of-sale applications. With an M.A. in technical communication from James Madison University, Colleen is an active member of American MENSA, American Marketing Association, International Association of Business Communicators, and the Association of Computing Machinery. She also founded Atlanta Content Strategy and is a past chair of the executive board for the Atlanta chapter of the Association for Computing Machinery SIG on computer-human interaction
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