Events >

Webinar Recording

Take your Content Operations to the next level

Tame the content chaos into a content system.

Register for free

February 8, 2018

7:28 am

GMT

Webinar Recording

Take your Content Operations to the next level

Tame the content chaos into a content system.

About this webinar

Systems scientist Peter M. Senge once said "It's not what the vision is. It's what the vision does." The most amazing content vision and strategy in the world means little if you can't do it.That's where content operations, or ContentOps, comes in. No matter how big or small your company or client is, operations can help you make the most of content.In this webinar Colleen Jones, Head of Content at MailChimp and author of The Content Advantage, shares practical advice for ensuring your ContentOps are efficient and yield effective content.

What will I learn?

This webinar introduces a model for content operations to help you:

  • Identify your company or your client's level of maturity.
  • Brainstorm ways to reach a higher level of maturity with LEAP
  • Explore making a business case for ContentOps

Who is the recording for?

If you want to help your company or your clients do content better, then this recording is for you. Including:

  • Content strategists
  • Marketers
  • Content creators
  • Writers
  • Editors

Anyone who is involved in content will also benefit from learning how to make process, roles, technology, and more support their work so it's more efficient and effective.

Tagged as:

No items found.

Register for free

February 8, 2018

7:28 am

BST

Don't miss new events

Sign up for notifications for all our upcoming webinars

GatherContent uses the information you provide to contact you about our content, products and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

About the presenter

Colleen Jones

With nearly 20 years of experience, Colleen (@leenjones) has led strategic initiatives for Fortune 50 companies, government agencies, and boutique brands. She regularly consults with executives to improve their strategy and processes for content. Colleen also cofounded our content evaluation platform, ContentWRX. Over the course of her career, Colleen has held leadership roles at the Centers for Disease Control & Prevention (CDC) and Cingular Wireless (now AT&T). At Cingular Wireless, she won several executive awards for leading an interdisciplinary team to improve the customer experience across channels including web, IVR, mobile, and point-of-sale applications. With an M.A. in technical communication from James Madison University, Colleen is an active member of American MENSA, American Marketing Association, International Association of Business Communicators, and the Association of Computing Machinery. She also founded Atlanta Content Strategy and is a past chair of the executive board for the Atlanta chapter of the Association for Computing Machinery SIG on computer-human interaction

Upcoming webinars and masterclasses