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Webinar Recording

The real cost of not using clear language

Watch this on-demand webinar if you’re looking to convince your place of work that writing in clearer language would be beneficial. Use the results of powerful research to help persuade and influence.

About this webinar recording

Sometimes it’s difficult to get your organisation to understand that it has a language problem. That the long words, complex sentences and jargon are turning people off. 

Christine Cawthorne paired up with law professor Christopher Trudeau to take an in-depth look at people’s preferences for clear language. Building on Chris’ previous study from 2012, the second study found out more about what people do when they don’t understand what they’re reading and what it means for productivity. 

This on-demand webinar goes through that study and picks out the most useful bits to help you inform your arguments.

What will I learn?

From this webinar recording you'll understand:

  • What happens when people don’t understand what they’re reading 
  • Research points to help you back up your arguments
  • Ways to persuade and inform your organisation 
  • Ideas to implement using clear language at work

Register for free

March 12, 2020

4:00 pm

GMT

Who is the webinar recording for?

If you want to help change your content from dull, dense and diabolically hard to read – watch this webinar.

Webinar Recording

The real cost of not using clear language

Watch this on-demand webinar if you’re looking to convince your place of work that writing in clearer language would be beneficial. Use the results of powerful research to help persuade and influence.

About this webinar recording

Sometimes it’s difficult to get your organisation to understand that it has a language problem. That the long words, complex sentences and jargon are turning people off. 

Christine Cawthorne paired up with law professor Christopher Trudeau to take an in-depth look at people’s preferences for clear language. Building on Chris’ previous study from 2012, the second study found out more about what people do when they don’t understand what they’re reading and what it means for productivity. 

This on-demand webinar goes through that study and picks out the most useful bits to help you inform your arguments.

What will I learn?

From this webinar recording you'll understand:

  • What happens when people don’t understand what they’re reading 
  • Research points to help you back up your arguments
  • Ways to persuade and inform your organisation 
  • Ideas to implement using clear language at work

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Download the slide deck and resources

Register for free

March 12, 2020

4:00 pm

BST

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Christine Cawthorne

Christine is a content strategist with a background in journalism at the BBC, Yahoo and AOL. She set up content and marketing agency Crocstar in 2008 and works with public sector organisations to help them simplify their complex messaging. During 2014 and 2015 Christine trained thousands of people in government how to understand user needs, write in clearer language and use the GOV.UK style guide.

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