Developing and implementing a content strategy can feel overwhelming to many for a wide range of reasons, be they related to budget, time, staffing, executive buy-in, campus politics, or a perceived lack of knowledge.
When you’re mired in the day-to-day firefighting, the idea of pausing long enough to reflect and recalibrate seems like an impossible luxury.
As with most times when something feels overwhelming, it’s best to start by breaking it down.
In this webinar, we explore a scalable framework for content strategy that takes into account the hectic pace and political nature of higher education, while striving to ground your effort in a clear purpose and ensure its ongoing sustainability through support and measurement.
By the end of this webinar recording, you should be able to:
This recording is ideal for anyone in higher-ed marketing, communications, website management, and design—from the central office to individual departments and programs.
Georgy Cohen has spent nearly 20 years wrangling digital content for universities, newspapers, and a host of other organisations. She is director of digital strategy at OHO Interactive, a full-service digital agency based in the Boston area. Georgy previously worked at Tufts University and Suffolk University, in addition to running her own independent consultancy to higher education. She speaks frequently, including keynote addresses at HighEdWeb Pittsburgh 2014 and HighEdWeb Arkansas 2011. Georgy’s background is in journalism, including a three-year stint working in the fast-paced online newsroom of The Boston Globe.
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