Events >

Webinar Recording

Three pillars of a successful higher education content strategy

How to create a scalable framework for sustainable, effective digital communications.

About this webinar

Developing and implementing a content strategy can feel overwhelming to many for a wide range of reasons, be they related to budget, time, staffing, executive buy-in, campus politics, or a perceived lack of knowledge.

When you’re mired in the day-to-day firefighting, the idea of pausing long enough to reflect and recalibrate seems like an impossible luxury.

As with most times when something feels overwhelming, it’s best to start by breaking it down.

In this webinar, we explore a scalable framework for content strategy that takes into account the hectic pace and political nature of higher education, while striving to ground your effort in a clear purpose and ensure its ongoing sustainability through support and measurement.

What will I learn?

By the end of this webinar recording, you should be able to:

  • Grasp the fundamental underpinnings necessary to anchor the ongoing success of your content strategy.
  • Begin assessing your current approach and identifying gaps and needs.
  • Determine how your organisation needs to evolve in order to best support an effective content strategy.
  • Understand how the cyclical and scalable nature of this framework fuels ongoing growth and progress.

Tagged as:

No items found.

Register for free

October 25, 2018

3:48 am

GMT

Who is the webinar recording for?

This recording is ideal for anyone in higher-ed marketing, communications, website management, and design—from the central office to individual departments and programs.

Webinar Recording

Three pillars of a successful higher education content strategy

How to create a scalable framework for sustainable, effective digital communications.

About this webinar

Developing and implementing a content strategy can feel overwhelming to many for a wide range of reasons, be they related to budget, time, staffing, executive buy-in, campus politics, or a perceived lack of knowledge.

When you’re mired in the day-to-day firefighting, the idea of pausing long enough to reflect and recalibrate seems like an impossible luxury.

As with most times when something feels overwhelming, it’s best to start by breaking it down.

In this webinar, we explore a scalable framework for content strategy that takes into account the hectic pace and political nature of higher education, while striving to ground your effort in a clear purpose and ensure its ongoing sustainability through support and measurement.

What will I learn?

By the end of this webinar recording, you should be able to:

  • Grasp the fundamental underpinnings necessary to anchor the ongoing success of your content strategy.
  • Begin assessing your current approach and identifying gaps and needs.
  • Determine how your organisation needs to evolve in order to best support an effective content strategy.
  • Understand how the cyclical and scalable nature of this framework fuels ongoing growth and progress.

Who is the webinar recording for?

This recording is ideal for anyone in higher-ed marketing, communications, website management, and design—from the central office to individual departments and programs.

Tagged as:

No items found.

Register for free

October 25, 2018

3:48 am

BST

Don't miss new events

Sign up for notifications for all our upcoming webinars

GatherContent uses the information you provide to contact you about our content, products and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

About the presenter

Georgy Cohen

Georgy Cohen has spent nearly 20 years wrangling digital content for universities, newspapers, and a host of other organisations. She is director of digital strategy at OHO Interactive, a full-service digital agency based in the Boston area. Georgy previously worked at Tufts University and Suffolk University, in addition to running her own independent consultancy to higher education. She speaks frequently, including keynote addresses at HighEdWeb Pittsburgh 2014 and HighEdWeb Arkansas 2011. Georgy’s background is in journalism, including a three-year stint working in the fast-paced online newsroom of The Boston Globe.

Upcoming webinars and masterclasses