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Tips and tactics to be a successful solo content strategist

Watch this on-demand webinar if you're the solo content person in an organisation, institution or for a product. Learn tactics from a content strategist at Google.

About this webinar recording

In a team or org that has many people and disciplines working together, you’re it: the content person. You’ve got an entire product area (or more than one!) to support, and because the word content is in your title, you’re also likely pulled in many directions beyond what you thought was your job scope. 

Deep breath.

There’s a way to navigate this. Sara has worked on five in-house UX teams for major brands in her career, and on each one she spent time as the solo content strategist for her product area. Sara shares tips that have helped her stay calm and effective as her teams and products evolved, matured, and grew.

What will I learn?

You’ll take away ideas to help you: 

  • Figure out your scope of work
  • Prioritise your work
  • Set expectations with your team—and yourself
  • Formalise your practice 
  • Scale and lead

Register for free

February 13, 2020

4:00 pm

BST

Who is the webinar recording for?

This on-demand webinar is for content creators of all types. But non-content folks have said the tips and tactics help them too.

Webinar Recording

Tips and tactics to be a successful solo content strategist

Watch this on-demand webinar if you're the solo content person in an organisation, institution or for a product. Learn tactics from a content strategist at Google.

About this webinar recording

In a team or org that has many people and disciplines working together, you’re it: the content person. You’ve got an entire product area (or more than one!) to support, and because the word content is in your title, you’re also likely pulled in many directions beyond what you thought was your job scope. 

Deep breath.

There’s a way to navigate this. Sara has worked on five in-house UX teams for major brands in her career, and on each one she spent time as the solo content strategist for her product area. Sara shares tips that have helped her stay calm and effective as her teams and products evolved, matured, and grew.

What will I learn?

You’ll take away ideas to help you: 

  • Figure out your scope of work
  • Prioritise your work
  • Set expectations with your team—and yourself
  • Formalise your practice 
  • Scale and lead

Who is the webinar recording for?

This on-demand webinar is for content creators of all types. But non-content folks have said the tips and tactics help them too.

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Register for free

February 13, 2020

4:00 pm

BST

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Sara Zailskas Walsh

Sara Zailskas Walsh is a UX Writer & Content Strategist at Google in San Francisco. She pulls from her experiences in UX product design, service design, web content strategy, magazine publishing, and journalism every day. The color blue, puns, and her PBGV make her happy.

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