About this webinar recording

The lofty language of the brand book might stun on the homepage, but how does it apply to the faculty profiles at a research institute? Or the financial aid policies on a higher ed website?

There’s a place for messaging on the deeper pages of a large informational website, but it takes a subtler approach from simply repeating what’s outlined in the mission statement.

What will I learn?

From this on-demand webinar you’ll learn:

• How to bridge the gap between brand copywriting and content strategy
• Steps to take in the editorial and creative process
• How to use tone, voice, literary devices, and images to express brand concepts