Content strategy is diverse. It includes things like strategic thinking and detailed modelling, impacting change and writing page copy, creative messaging and workflow design. So, which skills are really essential if you want to take a holistic approach to content strategy?You might be the only person who really understands content in your organisation. Or, you might lead a team of a dozen content specialists. Either way, there’s an essential blend of content skills that need to be represented and used in order to create an effective and sustainable content strategy.After working with dozens of organisations, and building multiple content teams ourselves, we’ve identified some core skills that improve the success of content projects and content teams of all sizes.This webinar walks through a holistic content strategy model and identifies the hard and soft skills needed to be effective for each area. This will help you to build better content teams, and to focus your own skill building more strategically.
From this session you’ll learn:
This webinar is for anyone who hires for, manages, or plans content teams, such as:
It’s also for anyone wanting to build their content strategy skill-set and understand how to position themselves within the diverse discipline of content strategy.
Understand the dual lens of writing for interaction design: how to create a product narrative (macro) and how to write for specific UI components (micro).
Join our masterclass to help you take website projects content-first. Learn how to design a content production process to deliver content on time.
Join our masterclass to uncover the things that are keeping your organisation from being more efficient and effective with your content. Learn new ways to look at the connection that people and processes have with technology and content.