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Webinar Recording

UX Writing Essentials: Macro Storytelling & Microcopy

Understand the dual lens of writing for interaction design: how to create a product narrative (macro) and how to write for specific UI components (micro).

Register for free

September 17, 2019

4:00 pm

BST

Webinar Recording

UX Writing Essentials: Macro Storytelling & Microcopy

Understand the dual lens of writing for interaction design: how to create a product narrative (macro) and how to write for specific UI components (micro).

About this webinar recording

Writing for design is a challenging process with a noble goal: to provide users with a seamless digital experience and ensure the success of software products. 

In this recording, we cover critical best practices for exceptional UX writing. You'll learn specific methods for using storytelling to create a product narrative that flows from your marketing through to your UI. You'll also work through a detailed set of content heuristics to ensure that every UI component you write for satisfies user needs.

What will I learn?

From this recording, you’ll learn:

  • How to create a coherent product narrative.
  • How to apply content heuristics to create the best UI text possible.
  • Plus, you'll receive a discount to go deeper and learn more through the UX Writing Fundamentals course from the UX Writers Collective.

Who is the webinar recording for?

  • Writers and content strategists who want to learn more about UX writing.
  • Content designers who want to deepen their UX writing approach.
  • Content strategists who want to understand how UX writing fits into their overall strategy.
  • Designers & product managers who want to better understand how to apply UX writing best practices.

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Register for free

September 17, 2019

4:00 pm

BST

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Bobbie Wood

Bobbie Wood is the Founder and CEO of the UX Writers Collective. She is the former Head of UX Content Strategy for Google Payments & Google Assistant transactions, and a former design & content senior manager for QuickBooks Online and QuickBooks Self-Employed.

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