Colleen Jones walks us through some concepts from her book helping us answer the question: how do you know if your content is meeting your goals? Using a systematic approach, she makes the case for an impactful and operationally efficient content evaluation process.
Ideal for agencies, those new to content strategy or those trying to improve their offering. If you're familiar with website projects and have some responsibility for content governance and measurement, then this webinar will build on that experience and knowledge. A lot of the advice shared is also applicable for in-house teams going through an internal website redesign or wanting to start evaluating how their own content is performing.
With nearly 20 years of experience, Colleen (@leenjones) has led strategic initiatives for Fortune 50 companies, government agencies, and boutique brands. She regularly consults with executives to improve their strategy and processes for content. Colleen also cofounded our content evaluation platform, ContentWRX. Over the course of her career, Colleen has held leadership roles at the Centers for Disease Control & Prevention (CDC) and Cingular Wireless (now AT&T). At Cingular Wireless, she won several executive awards for leading an interdisciplinary team to improve the customer experience across channels including web, IVR, mobile, and point-of-sale applications. With an M.A. in technical communication from James Madison University, Colleen is an active member of American MENSA, American Marketing Association, International Association of Business Communicators, and the Association of Computing Machinery. She also founded Atlanta Content Strategy and is a past chair of the executive board for the Atlanta chapter of the Association for Computing Machinery SIG on computer-human interaction
A more powerful approach content structure.
Top tips, practical advice and examples to make sure your content style guide is an effective asset as part of your content operations.