If you work in content strategy, you have no doubt recently faced one of these typical content challenges - who is going to write the content? What should it say? How should it be said? No seriously — who is going to write it? These are topics that we can all easily relate to and understand — and in this webinar Jason and Ally don't talk about any of them. Instead, they work through two interesting and atypical case studies.
First we're taken through a project with a strong copywriting focus, where a large national sports retailer tasked Viget with developing a targeted brand strategy, and with producing a collection of highly stylised headlines to pair with custom photography and video.Next we dig into an intriguing UX/DES/FED content challenge, where the client came to Viget looking for a site that was built on a CMS but displayed content in a way that looked completely custom, including a bevy of animation and parallax whistles.
Primarily for those working in a content strategy role, but also for anyone with an interest in content and real life examples of how others overcome content challenges.
Jason Toth and Ally Fouts are part of the crew at Viget, representing the Durham, NC office and the Falls Church, VA office, respectively. Jason’s path to Viget started with degrees in both architecture and graphic design, and then seven years as a UX Designer at IBM. Ally Fouts found a home at Viget after graduating from the VCU Brandcenter, testing her entrepreneurial mettle as a Co-Founder of a boutique creative services ad agency, and serving as the Community Director of a DC area non-profit.Viget is a team of 68 passionate and dedicated people who love to design, build, and market websites, products, and ideas for clients like PUMA, Dick’s Sporting Goods, World Wildlife Fund, Shure, Inc., National Geographic, and ESPN. Happily independent since 1999.
A more powerful approach content structure.
Top tips, practical advice and examples to make sure your content style guide is an effective asset as part of your content operations.