In this webinar, content strategist Hilary Marsh explores the reasons why people create bad content and maintain ineffective content practices. (HINT: Many of those reasons involve organisational politics.) Before an organisation can implement smart, sustainable practices for creating good content, it must align its people and processes.Reflecting on insights from her experience with organisations both as a staff member and a consultant, Hilary will help you identify the political barriers that exist and will paint the picture of what it takes to overcome those barriers.
This webinar is for you if you work in an organisation that creates a lot of content – especially an organisation that’s been around for many years, or even decades. Many of these organisations are government agencies, large corporations, educational institutions, or nonprofit associations. It’s also for you if you work in an agency that works with these kinds of organisations.
Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy. She helps associations, nonprofit organizations, and corporations get better results from their content by improving their practices for content creation, governance, management, and promotions. Content Company’s clients include the American Bar Association, Endocrine Society, Institute of Food Technologists, Allstate, Intuit, and California State University. A leading content strategist since 1999, Hilary oversees the international, 28,000-member Content Strategy group on LinkedIn. As managing director of REALTOR.org, she oversaw the National Association of Realtors’ website and created the association’s social media strategy. She developed and teaches the first graduate-level content strategy courses for the User Experience Design Masters program at Kent State University. She is also a frequent speaker at national and international conferences. You can find her on Twitter, LinkedIn, and Slideshare.
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