How to sell the value of content strategy

Everything you need to connect the dots between business, brand and benefits.

Rahel Bailie

Content Strategy Consultant

About this webinar

Content strategy underpins discussions of digital, publishing, and social media strategies, to name a few. The discipline covers a range of activities that stretch any skill set; the challenge is to understand how a content strategy can work in various business contexts, and to match the type of content strategy to the situation.Understanding the benefits of content strategy are often reactive, relieving a pain point, while the greater benefits remain unarticulated and not understood. The idea that managing content as a business asset, with an iterative lifecycle, can bring value and ROI, rarely enters corporate discourse.This webinar explores the connections between functional areas within the discipline of content strategy to provide a framework for both organisations and practitioners.

What will I learn?

How to connect the dots between business, benefits and brand
What are content lifecycles
Why content is an important business asset
How to manage content, strategically
The benefits of content curation
How to marry content and UX
How to match needs to goals
How to work towards an integrated content strategy

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Register today

September 19, 2015

6:22 am

BST

Tickets $199

Book your place

Who is the recording for?

Ideal for those who are trying to establish a content strategy process within their agency or team. The webinar will arm you with the information you need to get stakeholders or clients on board with you content vision.

Webinar Recording

Recorded:

September 19, 2015

How to sell the value of content strategy

Everything you need to connect the dots between business, brand and benefits.

Rahel Anne Bailie

Content Strategy Expert

Download the slide deck and resources

About this webinar

What will I learn?

How to connect the dots between business, benefits and brand
What are content lifecycles
Why content is an important business asset
How to manage content, strategically
The benefits of content curation
How to marry content and UX
How to match needs to goals
How to work towards an integrated content strategy

Tagged as:

No items found.

Register today

September 19, 2015

6:22 am

GMT

Tickets $199

Book your place

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About the presenter

Rahel Anne Bailie

Rahel Anne Bailie is the founder of Content, Seriously, a London, UK based consultancy. Rahel has spent many years as a consultant, using her deep understanding of both the technical and editorial sides of content to developing solutions to solve complex information problems. She develops content strategies for efficient content operations, building robust systems for scale, personalisation, and overall effective content delivery.

Rahel is well-known in the content industry, with books, awards, and accolades to her name. More importantly, she is passionate about content and has spent over two decades helping companies make sense of their content operations, taking on increasingly-complex problem in the areas of content strategy, content operations, knowledge management, and related areas where she has been asked to look at content, very seriously.

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