Events >

Webinar Recording

How to sell the value of content strategy

Everything you need to connect the dots between business, brand and benefits.

Register for free

September 19, 2015

6:22 am

BST

Events >

Webinar Recording

How to sell the value of content strategy

Everything you need to connect the dots between business, brand and benefits.

About this webinar

Content strategy underpins discussions of digital, publishing, and social media strategies, to name a few. The discipline covers a range of activities that stretch any skill set; the challenge is to understand how a content strategy can work in various business contexts, and to match the type of content strategy to the situation.Understanding the benefits of content strategy are often reactive, relieving a pain point, while the greater benefits remain unarticulated and not understood. The idea that managing content as a business asset, with an iterative lifecycle, can bring value and ROI, rarely enters corporate discourse.This webinar explores the connections between functional areas within the discipline of content strategy to provide a framework for both organisations and practitioners.

What will I learn?

  • How to connect the dots between business, benefits and brand
  • What are content lifecycles
  • Why content is an important business asset
  • How to manage content, strategically
  • The benefits of content curation
  • How to marry content and UX
  • How to match needs to goals
  • How to work towards an integrated content strategy

Who is the recording for?

Ideal for those who are trying to establish a content strategy process within their agency or team. The webinar will arm you with the information you need to get stakeholders or clients on board with you content vision.

Register for free

September 19, 2015

6:22 am

BST

Don't miss new events

Sign up for notifications for all our upcoming webinars

GatherContent uses the information you provide to contact you about our content, products and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

About the presenter

Rahel Bailie

Rahel is an integrator of content strategy, requirements analysis, information architecture, and content management to increase ROI of content that matters, and a supporter of content structure and standards. She is founder of Intentional Design, Fellow of the Society for Technical Communication, co-author of Content Strategy: Connecting the dots between business, brand, and benefits, co-editor of The Language of Content Strategy, and co-producer of Content Strategy Workshops. In 2014, she is developing a content strategy as Global Head of Content Strategy for RS Components in the UK's East Midlands region. Previous clients have included eBay and the City of Vancouver.

Upcoming webinars and masterclasses