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Webinar Recording

How to sell the value of content strategy

Everything you need to connect the dots between business, brand and benefits.

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September 19, 2015

6:22 am

BST

Webinar Recording

How to sell the value of content strategy

Everything you need to connect the dots between business, brand and benefits.

About this webinar

Content strategy underpins discussions of digital, publishing, and social media strategies, to name a few. The discipline covers a range of activities that stretch any skill set; the challenge is to understand how a content strategy can work in various business contexts, and to match the type of content strategy to the situation.Understanding the benefits of content strategy are often reactive, relieving a pain point, while the greater benefits remain unarticulated and not understood. The idea that managing content as a business asset, with an iterative lifecycle, can bring value and ROI, rarely enters corporate discourse.This webinar explores the connections between functional areas within the discipline of content strategy to provide a framework for both organisations and practitioners.

What will I learn?

  • How to connect the dots between business, benefits and brand
  • What are content lifecycles
  • Why content is an important business asset
  • How to manage content, strategically
  • The benefits of content curation
  • How to marry content and UX
  • How to match needs to goals
  • How to work towards an integrated content strategy

Who is the recording for?

Ideal for those who are trying to establish a content strategy process within their agency or team. The webinar will arm you with the information you need to get stakeholders or clients on board with you content vision.

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Register for free

September 19, 2015

6:22 am

BST

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About the presenter

Rahel Anne Bailie

Rahel Anne Bailie is Chief Knowledge Officer at Scroll in London. Rahel also teaches in the Content Strategy Master’s Program at FH-Joanneum, runs the “Content, Seriously” meetup, is organising Content Strategy Applied conference and is working on her third book on writing structured content. She is a Fellow of the Society for Technical Communication, the co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy.

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