Content strategy underpins discussions of digital, publishing, and social media strategies, to name a few. The discipline covers a range of activities that stretch any skill set; the challenge is to understand how a content strategy can work in various business contexts, and to match the type of content strategy to the situation.Understanding the benefits of content strategy are often reactive, relieving a pain point, while the greater benefits remain unarticulated and not understood. The idea that managing content as a business asset, with an iterative lifecycle, can bring value and ROI, rarely enters corporate discourse.This webinar explores the connections between functional areas within the discipline of content strategy to provide a framework for both organisations and practitioners.
Ideal for those who are trying to establish a content strategy process within their agency or team. The webinar will arm you with the information you need to get stakeholders or clients on board with you content vision.
Rahel Anne Bailie is Chief Knowledge Officer at Scroll in London. Rahel also teaches in the Content Strategy Master’s Program at FH-Joanneum, runs the “Content, Seriously” meetup, is organising Content Strategy Applied conference and is working on her third book on writing structured content. She is a Fellow of the Society for Technical Communication, the co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy.
Join this masterclass to learn what content governance is, why good content governance ensures your organisation's content works for your users, and how to put effective governance in place.
Join this webinar to learn how data can help build more effective higher education websites.