About this webinar

Content strategy underpins discussions of digital, publishing, and social media strategies, to name a few. The discipline covers a range of activities that stretch any skill set; the challenge is to understand how a content strategy can work in various business contexts, and to match the type of content strategy to the situation.Understanding the benefits of content strategy are often reactive, relieving a pain point, while the greater benefits remain unarticulated and not understood. The idea that managing content as a business asset, with an iterative lifecycle, can bring value and ROI, rarely enters corporate discourse.This webinar explores the connections between functional areas within the discipline of content strategy to provide a framework for both organisations and practitioners.

What will I learn?

• How to connect the dots between business, benefits and brand
• What are content lifecycles
• Why content is an important business asset
• How to manage content, strategically
• The benefits of content curation
• How to marry content and UX
• How to match needs to goals
• How to work towards an integrated content strategy