About this webinar recording

Finding time and deploying the resources to analyse peer and ‘competitor’ websites is often very difficult. But, the rewards of doing so can be significant. Understanding your sector’s design and content strategies along with benchmarking current practices, identifies opportunities for improving homepages and potentially highlights how to break out of the crowd. Watch this on-demand webinar and learn the design and content trends our presenter has found from an analysis of 80 US and 80 UK website homepages.

What will I learn?

In this recording we cover key technical, accessibility and SEO best practices that everyone from content strategists to developers should know. We identify the core visual themes around which most higher education websites are implemented. And, we identify the content ‘clusters’ most university websites adopt for their homepages.