Finding time and deploying the resources to analyse peer and ‘competitor’ websites is often very difficult. But, the rewards of doing so can be significant. Understanding your sector’s design and content strategies along with benchmarking current practices, identifies opportunities for improving homepages and potentially highlights how to break out of the crowd. Join us to learn the design and content trends our presenter has found from an analysis of 80 US and 80 UK website homepages
We’ll cover key technical, accessibility and SEO best practices that everyone from content strategists to developers should know. We’ll identify the core visual themes around which most higher education websites are implemented. And, we’ll identify the content ‘clusters’ most university websites adopt for their homepages.
This webinar is for those working in higher education, especially:
Paul Bradley’s combination of skills, knowledge and competencies come from being an engineer, management consultant, software project manager, chief operating officer, chief compliance officer and a technology analyst. Paul has also survived two previous start-ups. At eQAfy, Paul and the team help higher education institutions discover, log and monitor all their websites to improve website performance and effectiveness and reduce risk exposures. As a result, sites deliver their intended user experiences and meet their marketing and communications objectives. Paul cares about fact finding, problem solving and evidence-based decision making.
Join this masterclass to learn what content governance is, why good content governance ensures your organisation's content works for your users, and how to put effective governance in place.
Join this webinar to learn how data can help build more effective higher education websites.