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Webinar

What you can learn from analysing 160 university website homepages

Join this webinar to learn how data can help build more effective higher education websites.

Register for free

December 5, 2019

4:00 pm

GMT

1 hour

Webinar

What you can learn from analysing 160 university website homepages

Join this webinar to learn how data can help build more effective higher education websites.

About this webinar

Finding time and deploying the resources to analyse peer and ‘competitor’ websites is often very difficult. But, the rewards of doing so can be significant. Understanding your sector’s design and content strategies along with benchmarking current practices, identifies opportunities for improving homepages and potentially highlights how to break out of the crowd. Join us to learn the design and content trends our presenter has found from an analysis of 80 US and 80 UK website homepages

What will I learn?

We’ll cover key technical, accessibility and SEO best practices that everyone from content strategists to developers should know. We’ll identify the core visual themes around which most higher education websites are implemented. And, we’ll identify the content ‘clusters’ most university websites adopt for their homepages.

Who is the webinar for?

This webinar is for those working in higher education, especially:

  • Content Strategists
  • Content Editors
  • Web Designers
  • Web Developers
  • Digital marketing and communications professionals

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What you need to know:

  • The webinar is free 👏
  • Join us: Thursday December 5, 4 pm – 5 pm GMT
  • All details will be emailed upon registration. Check those pesky spam folders!
  • We’ll send one week, one day and one hour reminders
  • Download GoToWebinar before the webinar so you’re raring to go (it’s free too!)
  • Nothing to prepare. Just get comfy. But you might want a notebook
  • Watch again! A recording and slides will be sent to all attendees the day after the webinar

Register for free

December 5, 2019

4:00 pm

BST

1 hour

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Paul Bradley

Paul Bradley’s combination of skills, knowledge and competencies come from being an engineer, management consultant, software project manager, chief operating officer, chief compliance officer and a technology analyst. Paul has also survived two previous start-ups. At eQAfy, Paul and the team help higher education institutions discover, log and monitor all their websites to improve website performance and effectiveness and reduce risk exposures. As a result, sites deliver their intended user experiences and meet their marketing and communications objectives. Paul cares about fact finding, problem solving and evidence-based decision making.

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