Every strong brand has a personality behind its voice. A good brand can build trust, engage new customers, and encourage loyalty and long lasting relationships.It may feel organic, but it takes work to craft an inviting, consistent brand. In this webinar, Mad*Pow’s VP of Content Strategy Marli Mesibov shares the secrets of brands with compelling personalities. Viewers will learn how to build a message architecture, develop a voice and tone, enhance their brand personality.
After watching this video you'll understand:
A suitable watch for those who work on an in-house team or with clients and are responsible for developing the foundations of a consistent and authentic brand through content.
Marli Mesibov is the VP of Content Strategy at the digital UX agency Mad*Pow. Her work spans strategy and experiences across industries, with a particular interest in healthcare, finance, and education. She is a frequent conference speaker, a former editor of the UX publication UX Booth, and was voted one of MindTouch’s Top 25 Content Strategist Influencers in 2016. Marli can also be found on Twitter, where she shares thoughts on UX Design, content strategy, and Muppets. You can learn more about her and her work at http://marli.us
A more powerful approach content structure.
Top tips, practical advice and examples to make sure your content style guide is an effective asset as part of your content operations.