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Write clear, concise content that’s just right for your audience

Learn the principles of plain English and practical writing techniques that help you reach your audience and communicate with them clearly.

Register for free

September 5, 2019

4:00 pm

BST

1 hour

Webinar

Write clear, concise content that’s just right for your audience

Learn the principles of plain English and practical writing techniques that help you reach your audience and communicate with them clearly.

About this webinar

Plain English is about understanding who your reader is, what they want, then writing in a way that speaks to them clearly and concisely.

It’s not about dumbing down, or stifling your creativity. Instead, plain English gives you the tools to write content that is clearer, more concise and aimed at your audience. Once you get the hang of it, plain English is faster to write, easier to read and you are much more likely to get your message across. 

This is more important than ever if you write for the web, where people are keen to take action and attention is in short supply. From sentence length to active verbs, if you can apply the principles of plain English, you will open your writing to a wider audience and create content that gets them from A to B.

The format of the webinar is a 45 minute presentation and a 10 minute Q&A.

What will I learn?

Attendees to this webinar will hear practical advice on how to:

  • Think about and explain plain English. 
  • Write content that meets your audience’s needs.
  • Improve your sentence length and structure.
  • Ditch jargon and complex words to make your writing clearer.
  • Write in an active voice that is easy to understand.
  • Format your writing for clarity and accessibility.  
  • Create a standard words document for working in teams.

Who is the webinar for?

This webinar is for anyone who writes on a regular basis, or who wants to write clearer, user-focused content. It is for those who create content that needs to appeal to a wide range of people, or features lots of instructions. It includes a range of practical techniques that you can go away and use in your own work.

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What you need to know

  • The webinar is free 👏
  • Join us: Thursday September 5th, 4 pm – 5 pm BST
  • All details will be emailed upon registration. Check those pesky spam folders!
  • We’ll send one week, one day and one hour reminders
  • Download GoToWebinar before the webinar so you’re raring to go (it’s free too!)
  • Nothing to prepare. Just get comfy. But you might want a notebook
  • Watch again! A recording and slides will be sent to all attendees the day after the webinar

Register for free

September 5, 2019

4:00 pm

BST

1 hour

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Iain Broome

Iain is a published author, independent writer and content designer with bags of experience. He develops content strategies, turns complicated ideas into plain English and writes thoughtful copy for print and screen. After a decade working in top-notch agencies, Iain has created content for the likes of Facebook, the NHS, Morrisons, the Eden Project, various government departments and international bestselling author, Wilbur Smith. In 2017 he founded his one-person content studio, Very Meta. Iain is the organiser of Sheffield Content Club, a meetup for content folk in his home city.

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