Plain English is about understanding who your reader is, what they want, then writing in a way that speaks to them clearly and concisely.
It’s not about dumbing down, or stifling your creativity. Instead, plain English gives you the tools to write content that is clearer, more concise and aimed at your audience. Once you get the hang of it, plain English is faster to write, easier to read and you are much more likely to get your message across.
This is more important than ever if you write for the web, where people are keen to take action and attention is in short supply. From sentence length to active verbs, if you can apply the principles of plain English, you will open your writing to a wider audience and create content that gets them from A to B.
Viewers to this webinar recording will hear practical advice on how to:
This recording is for anyone who writes on a regular basis, or who wants to write clearer, user-focused content. It is for those who create content that needs to appeal to a wide range of people, or features lots of instructions. It includes a range of practical techniques that you can go away and use in your own work.
Iain is a published author, independent writer and content designer with bags of experience. He develops content strategies, turns complicated ideas into plain English and writes thoughtful copy for print and screen. After a decade working in top-notch agencies, Iain has created content for the likes of Facebook, the NHS, Morrisons, the Eden Project, various government departments and international bestselling author, Wilbur Smith. In 2017 he founded his one-person content studio, Very Meta. Iain is the organiser of Sheffield Content Club, a meetup for content folk in his home city.
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