About this webinar recording

Plain English is about understanding who your reader is, what they want, then writing in a way that speaks to them clearly and concisely.

It’s not about dumbing down, or stifling your creativity. Instead, plain English gives you the tools to write content that is clearer, more concise and aimed at your audience. Once you get the hang of it, plain English is faster to write, easier to read and you are much more likely to get your message across. 

This is more important than ever if you write for the web, where people are keen to take action and attention is in short supply. From sentence length to active verbs, if you can apply the principles of plain English, you will open your writing to a wider audience and create content that gets them from A to B.

What will I learn?

Viewers to this webinar recording will hear practical advice on how to:

• Think about and explain plain English. 
• Write content that meets your audience’s needs.
• Improve your sentence length and structure.
• Ditch jargon and complex words to make your writing clearer.
• Write in an active voice that is easy to understand.
• Format your writing for clarity and accessibility.  
• Create a standard words document for working in teams.

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