Find out what bad things happen when content production isn’t treated with the respect it deserves. Then, learn what to do about it.
Get familiar with the typical stages in the content assembly line. What happens when? How long does it take? Who is responsible?
Learn how to collaborate with your team to develop content processes that produce good quality content, on time.
What roles and skills does a great website project content team need? We’ll tell you.
Lessons learned and proven techniques for helping you achieve a smooth content production experience.
As you plan your production process, be sure to build in a way to establish goals for each piece of content. If you set goals before the research and writing start, the rest of the process will be much faster.
One of the most important things you can do for your content producers is to help them understand your strategy. Then, give them tools to help them create the kind of content you’re looking for.
Content strategists that don’t spend a significant portion of their time accounting for how things will operate during production and maintenance are likely to underestimate or misunderstand the challenges of enacting their strategies.
It’s tempting to complete easier sections of content first so things get ‘ticked off the list’. But be realistic—more complex sections of content will take longer to produce. Make sure the sections you focus on are important to the success of the site.
Liam is Founder of Lagom Strategy, a UK consultancy specialising in digital user research and sustainable content strategy.
With over a decade of content production and strategy experience in the UK and Australia, Liam has built up a wealth of practical knowledge on how to put content back at the heart of web projects.
He has led content strategy work for many organisations including the Royal Air Force, UK Department of Health, the Australian Royal Flying Doctor Service and Vodafone Australia.
Liam was previously Senior UX Architect / Content Strategist with Sydney agency, Digital Eskimo, where he introduced and led the agency’s successful content strategy services. Before heading to Australia in 2009, Liam was a Web Producer at the UK Parliament and the Senior Web Editor at the UK Foreign Office.
Liam also has a Masters degree in Web Journalism.