Get started with defining your content, creating user stories, completing a competitor analysis and mapping user flows.
From concept sketching, presenting and critiquing, this chapter outlines how you can start to define your content model.
It’s time to wave goodbye to lorum ipsum and start prototyping with proto-content to add context to your work.
In the final chapter we delve into usability testing.
You may not be a content strategist, but that doesn’t mean you can’t steal all our best ideas and start putting them to use. In doing so, you’ll be able to influence the content that eventually gets put into the ‘boxes’ so it’s better aligned with the experience you’re trying to create, help authors understand what works and what doesn’t for users, and deliver great experiences with content that moves seamlessly across multiple channels, platforms and devices.
Content strategy is the origin of the experience. Users want content, they don’t care about design, so you must always start with the content and build around it.
Design has to work hard to help the narrative of your content play out. Design provides context, inferred intent, trust and helps brings content to life. It’s a tricky balance to find where design helps that narrative without getting in the way. To nail that level of nuance you absolutely have to be designing with real content rather than faking it.
Liam is Founder of Lagom Strategy, a UK consultancy specialising in digital user research and sustainable content strategy.
With over 15 years of content production and strategy experience in the UK and Australia, Liam has built up a wealth of practical knowledge on how to put content back at the heart of web projects.
He has led content strategy work for many organisations including the Royal Air Force, Health Education England, University of New South Wales, University of Technology Sydney, UK Department of Health and Social Care, UK Parliament, and the UK Foreign Office.
Liam also has a Masters degree in Web Journalism.