What are the benefits for a content-first approach.
Start to win more work or get stakeholders on board easily, by selling in your content-first approach.
Advice and techniques to kick-off your web projects with the right mindset.
Introduce smart techniques for immediate insights that will benefit the entire project (and beyond).
Pick up our proven methods for designing with real and proto-content to make smarter design decisions.
Learn how to sustain website content from “Day 1” onwards.
Content strategy may be the right thing to do but doesn’t mean anyone cares. They care about what hurts, ￼￼￼￼￼￼￼￼￼￼￼￼￼they care about selling, they care about establishing long term relationships with clients.
When we all approach a problem by first considering the content, we set ourselves up to wrestle with its purpose and communication goals. As writers, designers, and marketers, we come together around the content, first, to then plan our tactics. Our goals and their form drive the details and execution, as it should be.
If we can take the time to discover the possibilities and challenges of a project, then get stakeholders to agree and align on how the content can be leveraged as a real business asset, it’s never time wasted. I’ve only seen it saving time. Crucial conversations build a knowledge base and efficiencies for design and development resources.
Liam is Founder of Lagom Strategy, a UK consultancy specialising in digital user research and sustainable content strategy.
With over a decade of content production and strategy experience in the UK and Australia, Liam has built up a wealth of practical knowledge on how to put content back at the heart of web projects.
He has led content strategy work for many organisations including the Royal Air Force, UK Department of Health, the Australian Royal Flying Doctor Service and Vodafone Australia.
Liam was previously Senior UX Architect / Content Strategist with Sydney agency, Digital Eskimo, where he introduced and led the agency’s successful content strategy services. Before heading to Australia in 2009, Liam was a Web Producer at the UK Parliament and the Senior Web Editor at the UK Foreign Office.
Liam also has a Masters degree in Web Journalism.