Content isn't given the respect it deserves by every school, department and faculty
Content is created and managed in silos, often outside of the digital team's reach, with varying agendas and priorities
Governing hundreds of websites that are scattered across multiple ancient CMS', across tens of departments and schools is challenging
Content standards and brand guidelines aren't adhered to, diluting the quality and consistency of content
Stakeholders have varying writing styles which result in inconsistent content. These crucial subject matter experts also have demanding day jobs, leaving little time to focus on content and process
Poor quality and inconsistent websites across the university undermine your brand
Many institutions lack the resource and senior buy-in to address content challenges
Thousands of stakeholders who don't specialise in content are able to access technical content management systems, opening up the organisation to a high level of risk
Increased regulations such as GDPR affect the production and governance of content and digital services, with high stakes for error
Often, subject matter experts struggle to understand why writing specifically for the web is important and don't buy in to institution-wide content initiatives
We saved a lot of time with GatherContent because there was a central place where the content lived, in the context and framework of an editorial workflow. Without this we would have otherwise relied on Google Sheets, emails and notifications. Keeping track of the status of the content would have been chaotic.
Improve efficiency with better process and practices
Ensure delivery of effective, accurate and relevant content
Attract more diverse applications and better quality students
Website redesigns and builds
New sections of your site
Ongoing content operations
I can't exactly quantify the time we've saved by using GatherContent but let's say that for 300 pages we've created as part of the project we save 1 hour per page by using GatherContent - that's 300 hours - or about 8 weeks in time for a person. That's enough to pay for the monthly subscription of GatherContent.
Unify people, process and content by bridging the gap between your content strategy and the CMS
Gather and organise content in one place. Have your team and your stakeholders working from one, up-to-date version and source.
Get content in the format you need first time. Reduce the back and forth reviewing while increasing the quality of content.
Collaborate with your team and streamline the review process, getting rid of long email chains.
Ensure your team are accountable for delivering content on time. Assign owners to the relevant pieces of content.
Streamline the migration of content into your CMS, ensuring there are no last minute delays.
Prospectus and viewbooks
A platform that is simple, quick and non-technical to get going with - you don't need to change your CMS to deliver better content, or to use GatherContent
A dedicated content operations platform that eliminates Word and emails. You may still have multiple CMS's, but you'll be centralising all content pre-CMS
Connect the technical and human silos with one content operations platform. Minimise the raft of different tools and systems being used, and unify everything in one purpose built place
Being prepared for unexpected content requirements. Lots of universities have to create reactive content, unexpectedly and quickly
Prototype your content model quickly
Ensure great quality content is consistently produced and delivered by stakeholders across your institution
Confidence in the calibre of your content. You may have many collaborators, but you will be able to guide the content being produced, and making sure style and brand guidelines are being adhered to
One single source of truth to bring some much needed process to governance. At ContentEd in 2017, struggles with governance were the most commonly cited challenge faced by university content teams
Engage (and impress!) your stakeholders and subject matter experts with a considered and effective process for delivering content