We had 400 stakeholders involved in our project that needed to play varying roles - some to write and edit, some only to comment - GatherContent allows us to manage this across the team.
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We saved a lot of time with GatherContent because there was a central place where the content lived, in the context and framework of an editorial workflow. Without this we would have otherwise relied on Google Sheets, emails and notifications. Keeping track of the status of the content would have been chaotic.