✨ New ContentFree 2 Hour Masterclass

Content strategy and delivery for website projects

Join our masterclass to help you take website projects content-first. Learn how to design a content production process to deliver content on time.

Kristina Halvorson

Anyone who struggles with content consistency and efficiency—and who doesn't?—will greatly benefit from this course. If you want to get smarter about content planning, creation and delivery, start here.

Kristina Halvorson

CEO & Founder, Brain Traffic

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Launch your website projects on time by overcoming common content challenges

Planning and producing high-quality content for website projects is hard. Doing it on time is even harder.


Didn't have the right people to produce the content


Didn't have the right process or tools in place to deliver the content


Confusion over what content was required

Caught out by the scale of delivering content

Content delaying the launch of a new website


Poor quality content goes live


Budgets blow-out as projects overrun


The overall user experience suffers

It doesn't have to be like this on your next project

In our two hour masterclass we share practical examples and techniques that you can adapt on your next project to avoid the pains of content delivery.

Reserve my place It's completely free 👍

Learning Outcomes

Design an entire content production planning process

Our experienced content strategist and facilitator will coach you on:

  • chevron icon Common content production issues and coping strategies to keep projects on track and keep stakeholders happy
  • chevron icon Which content questions to ask early in a web project for longer-term success
  • chevron icon Who you need in a successful content delivery team (and how to form one)
  • chevron icon How to co-design and iterate a successful content production process for a project
  • chevron icon How to calculate the timings, resources and cost of delivering content
  • chevron icon How to structure and manage a content delivery project
  • chevron icon How to prioritise large amounts of content to better focus your time and budget
  • chevron icon How to use tools to handle the content production process on website projects
  • chevron icon How to sell content delivery services and activities to clients or an in-house team

All attendees will also have access to expert materials and templates to download afterwards so you can start to take your projects content-first and put the practical advice and tips into practice straight away.

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Who is the masterclass for?

Anyone involved in the planning, production and delivery of content for website projects. The class will be valuable for in-house and agency-side teams:

  • user icon Project managers, delivery managers, and digital producers
  • user icon Senior editors and copywriters
  • user icon Content strategists (developing their skills)
  • user icon Product and service owners
  • user icon Marketing managers
  • user icon UX folk

The class is aimed at those starting out in the field or looking to develop their skills. If you’re an experienced content strategy specialist and have refined your own process, this masterclass may not be for you, but if you want to see if there’s a way to improve or change your process then please join us.

Reserve my place

Join us on Thursday September 19th from 4pm until 6pm BST and learn how to plan and create user-centred content.

What you need to know

  • lightbulb icon The class is free, and not a GatherContent sales pitch, promise!
  • lightbulb icon Join us: Thursday September 19th. 4pm - 6pm BST!
  • lightbulb icon All details will be emailed upon registration. Check those pesky spam folders!
  • lightbulb icon We'll send one day and one hour reminders.
  • lightbulb icon Download GoToWebinar before the class so you're raring to go (it's free too!)
  • lightbulb icon Nothing to prepare. Just get comfy. But you might want a notebook to jot all the juicy advice.
  • lightbulb icon Watch again! A recording will be sent to all attendees the day after the class.
  • lightbulb icon Got a question we haven't covered? Get in touch.

Getting stuck in!

During the class there is an optional live task for attendees to take part in. We all dive into a shared spreadsheet to calculate the cost of getting website content done!

(Psst: you'll need access to Google Docs for this one so make sure it's not restricted wherever you'll be joining us from. You can still watch even if you can't add your own estimates but the more that take part, the merrier).

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The masterclass goodie bag

All attendees will be sent our cake-free but resource packed goodie bag after the class. It includes:

  • chevron iconThe recording and slides from the class
  • chevron iconContent Strategy for Website Projects Guide
  • chevron iconContent Strategy - A Guide for UX Designers
  • chevron iconContent planning production - workshop run through sheet
  • chevron iconInventory estimate calculator
  • chevron iconA Guide to Content for Production Planning
  • chevron iconContent Strategy - Sustainable Content Governance Guide
  • chevron iconContent inventory spreadsheet example
  • chevron iconContent audit inventory template
  • chevron iconContent backlog prioritisation template
Karen McGrane

I've never met an organisation that didn't need help with their web content. Taking a content-first approach is new for many people, and this Masterclass can help. I'd recommend this session to clients large and small, because GatherContent are the experts in making content processes go more smoothly.

Karen McGrane

CEO & Managing Partner, Bond Art + Science

Reserve my place

Join us on Thursday September 19th from 4pm until 6pm BST and learn how to plan and create user-centred content.

Headshot of Liam King

About the facilitator

Liam is Founder of Lagom Strategy, a UK consultancy specialising in digital user research and sustainable content strategy.

With over a decade of content production and strategy experience in the UK and Australia, Liam has built up a wealth of practical knowledge on how to put content back at the heart of web projects.

He has led content strategy work for many organisations including the Royal Air Force, UK Department of Health, the Australian Royal Flying Doctor Service and Vodafone Australia.

Liam was previously Senior UX Architect / Content Strategist with Sydney agency, Digital Eskimo, where he introduced and led the agency’s successful content strategy services. Before heading to Australia in 2009, Liam was a Web Producer at the UK Parliament and the Senior Web Editor at the UK Foreign Office.

Liam also has a Masters degree in Web Journalism.

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