About this webinar recording

Content published online is anything but static. It may seem like the easier route to moving the needle is to focus on creating new content and leaving behind old or underperforming content. But ignoring thin, stale or underperforming content could result in Google penalties or high bounce rates.

This webinar will walk through a simple process for conducting a content inventory and content audit, enabling you to identify the right content to create and the most important content to update. Get the most out of your content and set yourself up to show immediate ROI.

The format of the webinar is a 45 minute presentation and a 15 minute Q&A.

What will I learn?

Walk away with actionable strategies on how to:

• Assess content quality.
• Uncover content gaps and opportunities within your content.
• Prioritise creation and optimisation opportunities that will provide immediate returns.
• Pinpoint weaknesses in competitive content.
• Save valuable time in the process with AI.