Building relationships for better workflow: getting stakeholder buy-in across a siloed organisation

How the University of Auckland worked with its stakeholders to transform its web presence and set its content team up for success.

In 2016, the University of Auckland embarked on a three-year program of work that would revive its web presence. It wanted to change its digital first-impression from an out-of-date, content-heavy, organisation-focused and traditional website to an engaging online experience designed for its users that truly showcased the vibrancy of university life – and attracted students from around the globe to study at its campuses.

On paper, the brief was fairly straight forward: conduct user research, define personas and customer journeys, design a new information architecture and audit and re-write hundreds of pages of content so that it was useful and usable. But the team knew that a critical component to the success of the project was to get stakeholder buy-in. Without that, none of the deliverables would be accepted, content would not be reviewed or approved in the tight timeframes given, and the new centralised website would lose its integrity quickly after launch.

Join us as some of the team share their journey through this program of work. Hear how they engaged stakeholders from the beginning, adapted content production workflows so they fit the business, and built an Agile content team that mobilised content producers across the University to create user-first content that ignored internal silos.

The format will be a presentation followed by Q&A.

Who is the webinar for?

This webinar is for Higher Education content professionals about to tackle any type of large digital project, or are keen to learn strategies for building content teams with a great internal culture.

What will I learn?

From this webinar you’ll learn:

  • Stories, insights and learnings from delivering a new web experience for the largest and highest ranked university in New Zealand
  • Key strategies the project team implemented to get stakeholders involved early
  • How the team adapted its content review process and workflow to cater for the differences in stakeholder needs
  • Practical advice on setting a team up for success, including the ‘Golden Rules’ for the University’s content team

What you need to know

  • The webinar is free 👏
  • Join us: Tuesday February 12th. 4pm-5:30pm GMT
  • All details will be emailed upon registration. Check those pesky spam folders!
  • We’ll send one day and one hour reminders
  • Download GoToWebinar before the webinar so you’re raring to go (it’s free too!)
  • Nothing to prepare. Just get comfy. But you might want a notebook
  • Watch again! A recording will be sent to all attendees the day after the webinar

About the presenters

Michelle Park is the Web Content Publisher at the University of Auckland and has been part of the Web Presence Improvement Programme from the beginning. She has many superpowers including being able to carry a passable conversation with developers, understand most management-speak and get on great-guns with stakeholders. She’s a self-taught, lifelong learner; which is just as well given the speed of change in this industry.

Sally Bagshaw worked with the team for 18 months as the Content Strategist. During this time she was heavily involved in building strong stakeholder relationships, creating a new information architecture for the site, developing a content toolkit for producers and working closely with the content team regarding governance. Travelling to Auckland regularly meant she also got to sample some of the best food and wine New Zealand has to offer.

This presentation also had a lot of input from Frazer Orr, the University’s Content Lead. His pragmatic, agile approach helped build a content team that became well respected across the University of Auckland, with many other business areas adopting his ‘Golden Rules’.

Reserve your space

It’s free! All you need to do is show up on Tuesday 12th February at 16:00 until 17:30 GMT.

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