In this 90 minute Q&A with content strategy expert, Kristina Halvorson, we asked as many of your questions as we could about all things content strategy.
We covered collaboration, selling content strategy to stakeholders, being empathetic, getting people to use content style guides, skills for your content strategy team, scaling content strategy and so much more. Cake came up a few times too.
Anyone with an interest in content strategy. Agencies, in-house teams, website project teams, individuals, those just starting out and those that have experience under their belts. We covered many facets of content strategy so that there’s something for everyone.
Content strategy is really user experience done right.
People are not coming to your site for the design, they are coming for the information.
All clear thinkers are, to some degree, good writers.
– Kristina Halvorson
Kristina Halvorson is the CEO and founder of Brain Traffic, a world-renowned content strategy consultancy. Brain Traffic delivers content strategy, large-scale audits, and digital content development to clients around the world. Their team of strategists includes some of the best-known names in the content strategy community, and their work continues to redefine and evolve industry best practices.
Published in 2009, Kristina’s book Content Strategy for the Web (1st edition) was, at the time, the only book published on the topic. Today, Content Strategy for the Web is considered the “gold standard” for content strategy literature and is credited with creating the foundation for what is now a rapidly-evolving industry.
Kristina is the founder of Confab, the first U.S. conference dedicated to the topic of content strategy. The conference debuted in May of 2011, selling out several months in advance and attracting attendees from all over the world. She also regularly conducts online seminars about content strategy and works closely with Fortune 500 companies as both a speaker and consultant.
That’s it! You’re signed up to our mailing list and can expect content strategy goodness in your inbox soon.