Mike Atherton is a content strategist at Facebook. For over 20 years he has helped teams large and small deliver better-structured, more engaging digital products and services. He has worked at large and small creative agencies, as an in-house lead at the BBC and Huddle, and as Lead Instructor for General Assembly's UX Immersive program. He believes engagement begins with core values and solid structure, and is passionate about using experience to evidence the promises of brand. He moonlights on Twitter as @mikeatherton. Carrie Hane helps people and organizations think differently about how they create, manage, and connect their content so that they can get the right information to the right people at the right time efficiently, economically, and effectively. With over 15 years of consulting and in-house experience, she approaches content management and strategy with clarity, consistency, and common sense. Before returning to consulting in 2015, she served as Web Director at the American Society of Civil Engineers, where she oversaw a full strategic overhaul of their web and social media presence. She is an advocate for practicality, strategic nagging, and getting things done. You can find her online at www.tanzenconsulting.com or on Twitter @carriehd.