How to design future-friendly content

Design a meaningful content structure that works across every device, informs design and development, and explains to users how your world joins up.

This practical session teaches you how to design content that is easier to find, understand, and share – everywhere. Maximise content investment through omnichannel publishing and content reuse. Untangle large-scale content messes, plan for current and future audience needs, and avoid the expensive cycle of redesign.

During the webinar, Mike and Carrie will show you how your CMS design is informed by a content model based on research into customer needs and the authority of your subject experts. Use a shared mental model to align your team and build a framework to restructure your content inventory, making it easier to find, consume, and share.

Who is the webinar for?

For everyone looking to integrate content strategy into a cross-functional design process, understand how to work better with developers, or seeking a secret weapon to get projects started ‘content-first’. Our process works especially well for people experienced with large, subject-based content inventories and has been used successfully by professional associations, media companies, and government agencies.

What will I learn?

From this session you will learn how to:

Watch the recording

About the presenters


Mike Atherton is a content strategist at Facebook. For over 20 years he has helped teams large and small deliver better-structured, more engaging digital products and services. He has worked at large and small creative agencies, as an in-house lead at the BBC and Huddle, and as Lead Instructor for General Assembly’s UX Immersive program. He believes engagement begins with core values and solid structure, and is passionate about using experience to evidence the promises of brand. He moonlights on Twitter as @mikeatherton.

Carrie Hane helps people and organizations think differently about how they create, manage, and connect their content so that they can get the right information to the right people at the right time efficiently, economically, and effectively. With over 15 years of consulting and in-house experience, she approaches content management and strategy with clarity, consistency, and common sense. Before returning to consulting in 2015, she served as Web Director at the American Society of Civil Engineers, where she oversaw a full strategic overhaul of their web and social media presence. She is an advocate for practicality, strategic nagging, and getting things done. You can find her online at or on Twitter @carriehd.

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