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Webinar Recording

How to create a content style guide that people will use

Tips, practical advice and examples to make sure your content style guide is an effective asset as part of your content operations.

About this webinar recording

When created with a clear purpose in mind and in a useful and usable way, a content style guide can help an organisation achieve consistency across their content. It can also be used as a tool for aligning different disciplines and for scaling content operations.

Having a content style guide does not make everyone perfect writers, but they do help to empower writers and provide a shared understanding of language, voice, tone and rules for writing across an organisation.

Creating a content style guide is only half the challenge. You then need to ensure people use it. This webinar will focus on both of these hurdles, sharing ways to create a useful content style guide that is usable for your teams.

What will I learn?

This recording offers practical advice on how to:

  • Plan for the creation of a content style guide.
  • Create a content style guide that is purposeful and useful.
  • Consider what content style guides should and should not include.
  • Disseminate your content style guide effectively, to different audiences, to ensure it is used.
  • Maintain a content style guide so it continues to be an asset.
  • Plus examples and tips from Mailchimp, The University of Dundee, GOV.UK, GatherContent, and Greenpeace.

Register today

August 8, 2019

4:00 pm

BST

Tickets $199

Book your place

Who is the webinar recording for?

This recording is for anyone involved in ensuring content is consistent, standards are met, and that content is effective. It is for those who manage content creators and those who want to create a style guide from scratch or make improvements to an existing one. From 101 to levelling-up, this webinar has advice.

Webinar Recording

Recorded:

August 8, 2019

How to create a content style guide that people will use

Tips, practical advice and examples to make sure your content style guide is an effective asset as part of your content operations.

Download the slide deck and resources

About this webinar recording

When created with a clear purpose in mind and in a useful and usable way, a content style guide can help an organisation achieve consistency across their content. It can also be used as a tool for aligning different disciplines and for scaling content operations.

Having a content style guide does not make everyone perfect writers, but they do help to empower writers and provide a shared understanding of language, voice, tone and rules for writing across an organisation.

Creating a content style guide is only half the challenge. You then need to ensure people use it. This webinar will focus on both of these hurdles, sharing ways to create a useful content style guide that is usable for your teams.

What will I learn?

This recording offers practical advice on how to:

  • Plan for the creation of a content style guide.
  • Create a content style guide that is purposeful and useful.
  • Consider what content style guides should and should not include.
  • Disseminate your content style guide effectively, to different audiences, to ensure it is used.
  • Maintain a content style guide so it continues to be an asset.
  • Plus examples and tips from Mailchimp, The University of Dundee, GOV.UK, GatherContent, and Greenpeace.

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Register today

August 8, 2019

4:00 pm

GMT

Tickets $199

Book your place

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Robert Mills

Rob is Founder of Fourth Wall Content working with clients on content strategy, creation and marketing. Previously, in his role as Head of Content at GatherContent he managed all of the organisation's content output and content operations.

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