About this webinar

Content is far more than words. It's at the heart of design, and very soon content will, in fact, be the designed user experience. Headless user interfaces, such as Siri and Amazon Echo, are the tip of the iceberg. Within a decade, most user interface design will have very little to do with pixels and will be about consistency, tone, context, and understanding.Moreover, the line between content and marketing is blurring by the minute, and we're going to have to learn to balance giving people what they want, what they need, and what's best for overall outcomes. We can do the right thing for our audience, clients, and the world at large if we get things right in the near future. In this talk, we take a look at where UX & Content Strategy are headed and what we can learn from past mistakes, while sharing some practical tips and an actual research framework that will help you shape "designed content."

What will I learn?

From this session you will learn:

• Where UI, specifically headless UI, is headed in the next several years and what adjustments must be made to current workflows
• A practical framework in use by our team with several Fortune 500 brands that is helping them bridge the gap between UX, Product Design, Content Strategy, & Marketing to get the right information to the right users in the right context
• How to write content for bots and digital assistants
• What the next generation of UI design means for content strategists
• How to write content for messaging and threaded conversations
• What devices like Amazon Echo and Google Home mean for Content Strategy