‘Content design’ is being used around the world as a technique to ensure truly user-centred content that can be produced quickly and at scale (see GOV.UK for a case study).
This webinar shares a couple of techniques in how to find out what information your users want from you, when they want it and what priorities they have. Presenter, Sarah Richards (author of Content Design), also goes through how to use that effectively, how to work out what channel it is should be on and the words your users are expecting so you can produce useful, engaging content.
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Sarah spent 10 years working in digital government, ending as Head of Content Design for the UK Government Digital Service. There she created and developed content design as a discipline for the GOV.UK website. Sarah now runs the Content Design Centre, training and consulting in content strategy and content design for organisations around the world.
Sarah is also author of Content Design, a short, lively and practical book that uses real-world examples and imagined examples to take the reader through the content design process one step at a time, explaining everything along the way.
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