About this webinar

Content is the lifeblood of our organisations, representing the work we do and the value we offer to members/customers/citizens or other target audiences. Our organisations generate prolific volumes of content, but we don’t always take the time to understand which content is effective and which is not. And none of us have time to create ineffective content anymore.This webinar recording offers a pragmatic approach to figuring out how successful an individual piece of content is, and from this determine the return on that content. By focusing on understanding and developing KPIs, we can measure value, communicate that value to others in the organisation, and use this information to make better content decisions.The webinar included a discussion of the principles, including several real-life case studies, as well as tools that viewers will be able to use with their own content.

What will I learn?

From this recording you'll learn:

• The four-step process for developing content success metrics
• What KPIs to use for different kinds of content, matched to the content’s goal
• How to use those KPIs to measure content and position it for success